Four Different Copy Writing Tasks

When you’re a freelance copywriter every day is different. Every day, you can be writing about different subjects, so you have to be ready to adjust your schedule to suit whatever work comes in. It certainly keeps things interesting when you are writing about different topics all the time.

Along with the differing topics is the types of copywriting you will provide, with their own structures and styles, such as brochures or emails. Below you'll find a summary of four common copywriting tasks and what they entail:

Copywriting for web pages

The best copywriters always have more to offer than just words. One area you can help clients is in advising them on the psychological tactics for turning more website visitors into buyers. So you need to think about each page acting as stepping stones in the visitor’s journey, and structure your copy so it leads from one to the next with lots of calls to action. Clients will also be impressed if you have Google Analytics expertise, because with this free software you can find ways to improve a website’s conversion rate and the sales it generates as a result.

Marketing Articles

Businesses need a constant flow of content these days to promote themselves on the web. Thousands of businesses now have blogs which have to be regularly updated with informative and useful articles. Offering to look after the company blog can be a great source of regular income. Some of the topics you could write about could include tips on using the business' product, buyer guides and insights into the industry. Blogs are naturally more conversational than the company brochure. So you can adopt a friendlier, chatty tone that presents a human voice to the business' marketing machine.

Marketing Brochures

Smartly designed, printed and with luxurious photography, brochures aim to impress with their content and style. When writing a brochure you will normally need to write in quite a formal style that talks about the company’s achievements and promotes it in a glowingly positive light. You will also need to work hand in hand with a designer to work out the layout in advance so you know how much space you have for copy and what needs to go where. Once the copywriting is finished, thorough proofreading is essential. Not unless you want to risk getting the bill for reprints because of a sloppy typo.

Email marketing

You don't have time to blather or boast in an email. People have little patience when checking through their emails so your goal is simply to get them interested enough to click through the email for more information elsewhere. When writing marketing emails, your goal is simply to introduce the offer before directing recipients to the main website for more info. While emails are short, writing subject lines that get them opened and writing messages enticing enough to generate clicks can be tough. You have to choose every word carefully. You can also see how successful your copywriting has been to the last click, with every open, click through and sale recorded.

So you see, there are many different types of writing copywriters can provide.