Franchising - Business Opportunities in Connecticut

Franchising, by definition, is the authorization to sell a company’s goods or services in a particular place, and represents a strategic alliance between groups of people who have specific relationships and responsibilities with a common goal to dominate markets. As such, franchising is the most popular method of growing a business in the United States – and this creates many exciting business opportunities in Connecticut In fact, even though franchises themselves only represent 3.2% of the total number of businesses in the US, they actually control 35% of all retail and service revenue in the United States economy.

For the entrepreneurially inclined, there may be more beneficial business opportunities in Connecticut by purchasing a franchise instead of starting an independent business from scratch. Not only are you still able to have the freedom of being your own boss, but you are also granted strong brand-recognition and credibility from the franchise name that can set you up with a proven business model from day one. As a franchisee, you are able to open quicker, develop a customer base faster, and in most cases experience success sooner. By buying a franchise, you are buying a successful method of doing business. The franchise you are thinking about purchasing has already put into place a successful business model in addition to a proven marketing and distribution system. This creates business opportunities with considerably less risk than a standard business model; with a franchise, many of the hardest parts are already done for you!

One of the best things about buying a franchise rather than starting your own business venture is the network of support you will receive every step of the way. You have access to a community of people who are vested in your success and who are very knowledgeable about your particular business, not to mention the franchisor-provided training program, the administrative and technical support that is available to you, as well as a network of other franchisees who are dedicated to supporting you. In most cases, you can count on the efforts of your neighboring franchisees to supplement your own marketing strategy.

Contrastingly, starting your own independent business spurs a myriad of potential obstacles that can make some business opportunities painstaking and slow to start. For one, you won’t have the benefit of ready-made brand recognition, which may make building an initial customer base slow and discouraging. Supplementary to that is the fact that your business will have to contend with the other franchise heavyweights in your community, who often have a lot more resources for advertising and marketing.

As an example, Always Best Care Senior Services in Connecticut is a company that takes the success of its franchisees to heart. They use a proven business model called the Five-Star Advantage, which includes a 12-week training period, a comprehensive marketing plan suited to fit your area, a consistent communications network to both the elder care industry as well as the franchise network, the technological advantage of having a “virtual office”, and a 24/7 support system that can be accessed by phone, online, and in-person from a local area representative. This comprehensive business model takes in to account all your concerns and needs and is dedicated to helping you succeed.

Finally, when first starting independent business opportunities in Connecticut, be realistic about the time and effort it takes to start and manage your own business. The amount of work required can be overwhelming. But your chances of a successful business opportunity are higher with a franchise system. Beginning franchise owners have experienced a 95% success rate within their first year of ownership, whereas the likelihood of failure from starting your own independent business from scratch (within the first year) is a staggering 70%.

The appeal of owning your own successful business tugs at the heartstrings of any entrepreneur in search of the American Dream, and franchising is a great way to hit the ground running. With franchising, not only can you achieve the rewarding experience that comes from owning your own business, you can be secure in knowing that your franchisor is invested in your success.