Make the Most of a Free Internet Marketing Tool

Are you looking for the best free internet marketing tool? The bad news is that it is probably hard to determine the best one, since it depends on your business, your target audience, the marketplace, and other issues. But the good news is that there are many that you can take advantage of to build your image/brand and obtain leads and sales.

One of the most popular free tools today is Twitter. Its popularity increases exponentially every month and many new free "Twitter-enhancing" products have also come out that can allow you to automate your Twitter account and save time. Twitter is extremely easy to use. Sign up for an account, upload your picture, write a brief description of what you want to say, and include whatever url you would like to promote, such as your website or an affiliate link. Next, you "tweet" something out to the world. Try to keep it conversational and social. Avoid too much promotion. If someone likes what you have to say, they will check out your profile and your link. Then, you will look for people to follow--people who could be interested in what you are offering. You can search by keyword to target the audience that you would like to follow. When you follow someone, they will generally follow you back, and then you can let them know more about yourself and what you have to offer, and they will do the same.

Another very fundamental-to-your-online-business free internet marketing tool is the Google Keyword Research Tool. No matter what kind of marketing you do online, you will need to tap into the keywords that are relevant to your business. You will use these keywords in your blog, website, PPC ads, articles, videos, and any other type of marketing that you do. And the free Google tool allows you to find the exact keywords to target in your promotions--for free. Simply type in a word or phrase that relates to your business, and the tool will provide you with a list of all related keywords that people are typing in, how many people are typing each term, and how competitive the terms are (how many other marketers are using them in their marketing efforts).

Videos are another very powerful, and free, way to market your business. All you need is a web-cam or a digital camera, and one to ten minutes of time to make a video. Simply upload it to YouTube or any of the other video sites, write a description of what you are speaking about in your video (make sure to include the right keywords), and include your link, and you've got a magnet for people who are searching for whatever it is that you are speaking about or demonstrating on your video.

As you can see, there is more than just one free internet marketing tool that you can use to promote your business or affiliate products.

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