Article

From Cruisers to Speedsters- Bikes in Demand

Written by Chris Luke

Topic: Internet MarketingPublished March 1, 2012
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The demand for new bikes is as good as what it is for the four wheelers. For the fact, bikes and scooters, with-gear and without-gear two-wheelers are contributing a lot in the automotive industry. It was in ancient times when speed bikes were ridden only on racing tracks. Infact bikes were simply meant to be a part of adventure sports. The scenario has changed completely in last few decades. Today every youngster owns a bike of his/her choice. Huge choice is available in two wheelers for the buyers, just like the variety that is open in four wheelers. The latest bikes are not only stylish in looks, smooth to ride and fuel friendly, but also suitable for the younger generation riders to meet their riding passion. Just like cars, the bikes too have become a necessity of transportation. This is a common scenario in all developed metros and even in developing cities and villages. Presently the market showcases a wide collection of bikes to suit individual requirements. The trends in bikes Some people like to cruise on their bikes whereas some others prefer to zoom ahead in speed. Some bike buyers look out for style and comfort seat while many others go ahead with the engine, power, speed and other factors. Mileage is one of the main factors that buyers consider before investing in a bike. From a range of Rs.40, 000 to Rs.10 lakh, the bike market offers a wide variety to fulfill different needs of different customers. Though inflation has resulted in a rise in prices of bikes, it has hardly affected the sales. Actually, sales of bikes are higher than that of cars. Around 1000 bikes are sold every day, and the sales are expected to reach higher in coming years. As far as taste in bikes and Scooters is concerned, some individuals like to invest in to high speed bikes while many others like to ride moped two-wheelers. The bikes that are in demand • Amongst the speed bikes, those featuring 180cc, 200cc, 220cc, 250cc or even above 350cc are in demand these days. • Some of the top brands in fame today include Mahindra, Bajaj, Suzuki, Hero, and Honda etc. • Names like Harley Davidson and Royal Enfield are on the lips of all who like to cruise along on the road. Being highly priced, these bikes are basically a popular choice of high income groups. Reasons for increase in fame for bikes Technology is changing very fast and bike companies too are smearing latest engineering in their machines. A combination of latest technology, power, engineering and enhanced look, makes it possible for all big brands to steady their sales. To add to the luxury for teen riders or learners, the electric bikes are gradually improving their existence. Thanks to recovery in economy due to which electric bike market is rising these days. With tires going tubeless, disk brakes, stylish looks and power support, the bike market is moving ahead with flying colors. Furthermore, investing in bikes is not a tough task. Availability of brand’s showrooms and agent’s centers has made it easy for buyers to invest in a brand new or a second hand bike.

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About the Author

Bike is craze among the youth now days. People in other age group think about bike in terms of average and durability etc. Being a writer for automotive industry, I recommend buying a bike which gives better average. For more details refer http://www.mahindra.com/What-We-Do/Two-Wheelers