Get on NPR, CNN and MORE - Here are 3 easy ways
Written by Sarah Buhr
Want to see your name/company on major broadcast networks but just not getting anywhere with your pitches? Here are three easy ways to bypass the producers and get your story out there:
1) Several major network websites will actually let you post your story on their websites for free! One I love is CNN’s iReport page. You can post pictures, your story and comment on other’s stories. You can also post your story and then share with your Facebook and Twitter friends and followers.
Another broadcast site I highly recommend you take part in is NPR’s community pages. Hint: several of the NPR staff participate on their as well. You may even catch their ear this way.
2) Post to sites that post to Google News. You can’t post yourself unless your site is an approved news site. However, there are several sites out there that take articles and press releases from the public. If you are in Utah you can get your news on Google by submitting your press release through my sister company Utah News Source.
For those not local, or with news that pertains to more than just Utah you can also post on sites like PRLog or one of the press release wire distribution services for this.
Stats: According to the Pew Research Center for People and the Press, about 56% of American adults get their news online.
3) Use social media sites like Facebook and Twitter - for this you need to already have a relatively strong fan base (or at least a fan base with a lot of influencers in the mix). Post your story on Facebook and Twitter and then ask your followers/friends/fans to retweet and repost to their followers/friends/fans. Yes, you really can make headway through doing this the right way. There are literally thousands of examples of great results from doing this these days. Bonus - you may actually have a better chance getting the ear of news reporters this way. If you just watch a segment of a news show you’ll notice there is usually at least one mention of something found through one of these sites in any given day. The trick here is posting something that will get their attention. Get creative on this one. It could really do wonders in putting you and your company out there.
Need help with a creative PR or Social Media campaign? Big Star PR specializes in traditional television, print and magazine publicity as well as online public relations and social media. Call and ask about services today at 801-708-0958.
Article author
About the Author
Sarah Buhr is the owner of Big Star Public Relations in Salt Lake City, UT. She has a background in broadcast journalism with National Public Radio, KBYU and KSL Newsradio.
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