Sales flat? No movement? If you’re not making your numbers, winning new clients, and getting the results you deserve, it’s time to get out of the rut you’re in. Find out how—right here.

For starters, roll up your sleeves. Find out how deep a rut you’re in.

Are these phrases part of your daily language:

“I can’t ___.”

“No one does___.”

“It’s the economy.”

“They never ___.”

“I won’t bother doing___.”

How often do you say statements like these? How long have you been stuck in a rut?

Now, you might not like your answers. It may not be pretty or that much fun to look at. But it’s a whole lot better to ‘fess up and admit where you are. Once you see the current reality, it’s so much easier to get to work to get out of whatever rut you’re in.

The familiar phrases listed above cause a certain emotion, or feeling tone. The feeling of helplessness, worthlessness, and despair. It’s a nihilistic outlook, with no positive outcome.

When you’re down, the world is down. And let’s face it. Sales are down too.

Sales presentations are a like a mirror. If you’re upbeat, energetic and positive, people feel it. They feel attracted to your dynamic excitement. If you’re defeated and not feeling motivated, people feel that too. What do you think they’ll do?

Go elsewhere.

It turns out that if you want to motivate people to work with you, buy from you, and purchase your services, you must start with yourself. Discover your core emotions. Emotions touch people. States of being are contagious.

Your clients and prospects are feeling the storms and waves of this economy. They have their own challenges to face. They might have a down moment or two. They might be struggling with rapid changes, or rapid growth. They are in their own swirl of emotions.

If you want to make people ponder, reflect and think, challenge their ideas. Stick to a mental discussion of point-by-point facts. Steer clear of all emotions. You’ll have a full meeting of the minds. But don’t expect any sharp, precise and immediate decisions.

If you want to motivate people to take action, tap into emotions. Whether you choose positive or negative emotions to spur your clients is a site for experimentation.

Don’t you think they want to see your smiling face and cheery disposition? It’s a welcome relief. When you are upbeat and positive, it reflects on you—and it reflects well on whatever you are selling. That’s true whether it’s ideas, products, services or solutions.

Emotion has a valuable secret hidden in the word. E-motion can be seen as standing for energy in motion. When your energy is moving and flowing, it causes other people to feel good. And when their energy is moving and upbeat, it ignites action. Hey, action is just another way of saying: decisions, buying, and signing contracts.

By understanding the power of emotion, you can do one thing and do it fast. You can get out of the rut you’ve been in. Change your state of emotion first. Then, expect to see results rippling out in ever widening waves. Interested in transforming your sales presentations? Turn them into powerful action-inspiring events.

Author's Bio: 

Milly Sonneman is a recognized expert in visual language. She is the co-director of Presentation Storyboarding, a leading presentation training firm, and author of the popular guides: Beyond Words and Rainmaker Stories available on Amazon. Milly helps business professionals give winning presentations, through Email Marketing skills trainings at Presentation Storyboarding. You can find out more about our courses or contact Milly through our website at: