Getting Over the Google Sandbox Phobia

So, you thought Google aided you in promoting your website? Well honestly, not always. Google Sandbox is a harsh search engine barrier that prevents newly launched websites from gaining top 10 rankings on the SERP. Thanks to the Sandbox forbiddance, not many new websites are able to rank high on the search engines. On an average, it takes a new website 6 months to make it to the first page of Google, which is a considerable amount of time. Google has its own legitimate reasons to stop new websites from making it high on SERP ranking. There are several webmasters of utilize black-hat techniques and practices in order to improve their search engine rank and make it to the first page. These techniques map from creating duplicate content, keyword wadding or simply buying bulk links. In order to keep a check on such practices Google introduced the concept of Sandbox. Sandbox scans the new websites, in what is considered to be a try-out phase, to ensure that these websites do not engage in any black-hat practices. There are, however, several websites that are not involved in spamming and thus deserve to be on Google’s first page. Google Sandbox phobia has take toll of several fair websites. They lose upon potential leads and thus business as well. Some webmasters are even forced to bring down their websites. Hope, however, still prevails. Such websites can improve their rankings by putting simple tricks into practice. Seeking aid of an established web development company is also a great idea. Their SEO techniques can help you climb higher on SERP list. Here’s what you can do at your end to ensure that Google Sandbox phobia doesn’t chaw upon you: Look beyond Google: Google is not the only search engine. Several other marketing platforms are available in the market which can be used for web promotion. Plan your marketing strategy in a way that you can make the best use of these search engines as well. Plan Early Launch: Instead of launching your website conventionally, after the completion of development work, plan an early launch. Launch only two pages if you want so. This will ensure that the SEO efforts begin, while development continues simultaneously. Quality Content and Links: Content plays an important role in improving the ranking of a website. Ensure that you add quality content to your website. The content should be relevant to your domain and must be original. Also pay heed to the quality of incoming links on your website. Try and get links from .edu, .mil and .gov domains, as they don’t come under the scanner of Sandbox. Established Domains: Sandbox closely scrutinizes new websites that are using fresh domain. If you choose an established, old or expired domain, you might experience some leniency from Google’s end. Any website developed as a result of effective web developments services, using right content and relying on white-hat promotion techniques, will ensure that sooner or later, your website ranks higher on the search engines.