Today I stumbled upon something, which piqued my interest quite a lot. I was lurking in this forum I am registered in, we all know one another: the active users that are all day on it. The post was quite contradictory, emphasising on the two road discussion SEOs (search engine optimisation) have in term of optimisation.

Google is a giant in terms of a technological company, since today, when it was officially announced that they take the second place as the most technological company in the industry. There is no doubt that among SEOs, Google is the most discussed subject: how it behaves, how its algorithms change on a daily basis, etc. In that direction, how does Google know if one's content is unique or not ?
Face it, if you write about how your dog can piss in a toilet bowl properlyit's unique. “Why?” you may ask. Simple, because Google is an algorithm. You can have an article with a word count of over 400 words about how people can avoid herpes with dipping their genitals in baking soda, and for the SE(search engine) it will still be 'quality', right ? We know that isn't quality, but a poorly given advice by a schmug trying to rip someone off.
What tickles the little penguin? Is it correct grammar and sentence structure, super low to non-existent keyword density, 300 words with 2 relevant pictures or maybe it is fancy article formatting ?
In SEO targeted forums, new guys always jump with questions such as:
Q: “My site just got down, wiped out, can you help me ?”
A1: “Focus your attention more on quality content, ranking isn't of that great importance.”
A:2 “I just keep on repeating myself, but no one is listening to me. Create more quality content.”
A:3,4,5,6 – almost same as the first two
That raises the question, how does one judge quality content, what metrics do you use for it ? For the SE Google, person A's content is unique and person B's content is unique, but if they meet “face to face” it's likely to be two totally different 'animals'.

Let me break it down in simple answers by forum users. One judges quality based on the human variable. If a user with genuine interest on the subject is willing to share, then it's most likely that content is of good quality. Well, people are able to recognize good quality while Google can not. Then what is it looking for? Like I mentioned, as an algorithm Google genuinely knows if the content is “human shareable” or readable to that matter. There are plenty of “quality” and authoritative sites out there that have been taken down due to the EMD update as well as other furry animals.
An article, about how to dip your genitals in baking soda or a glass of rum can be quality content. I even bet it will be of better quality than most. That idea is to write about something people would discuss. It will keep the interest of many and it will most certainly be shareable, most will give responses like - “ohhh look I found this, it's hilarious.” It's not the bad quality content that tickles the penguin as much as bad links. The concept of quality content is a subject not many SEOs understand. Google can't immediately know if the content you wrote is of good quality or not, but eventually it will, because of the human factor. If a piece of content is compelling enough and makes people talk about it, publish it on different social networks, blogs and discuss it on social networks. Then that type of content will be recognized as of good quality and it will generate backlinks.
From a different point of view it goes like this. Google is indexing new pages, but whether it should include them in its SERP (search result per page) depends on the responses. Basically, this is a test that Google runs to evaluate new pages in its index. Just like all other tests Google is running based on SERP, bounce rate, how much clicks the first result gets, how long the user stays on the page, will he click on the second link, etc. All these tests help Google establish how to rank new content and pages.
It's highly possible that most of you who have come this far might doubt the motives behind this topic, what pushes me to write this sort of thing down. Everything on the subject is explained in various other blogs, sites, forums etc. There is a rather simple answer to that – information on the METRICS Google uses to determine quality. Many 'scream' about the necessity of it, yet ironically only a few know what it means. Let me summarise and compress it in a more understandable way for the majority. Google is a search engine, a machine, one needs to push the right buttons for it to function. But which are the buttons ?

Talking about SEO is writing something damn good, which is of interest to the majority of people and for that you have to be one damn good content writer. Quality content is only a small piece of the puzzle. People aren't even slightly interest in how Google defines “quality content”.
One more way the largest SE defines quality content is by the bounce rate of the story. People bounce off certain sites, because they already know the answer to your question: do they go back and look further down the SERPs?
If you build a search engine what weights and factors would you give it ?
Google uses a definition of quality that many people understand the wrong way. If the page we started this discussion about (How to cure herpes) gets ranked high it would mean that it did a lot of things right, but that doesn't automatically mean it's correct. Most intelligent people know that isn't true – so they say it's not quality content. However, that isn't in the definition of Google. It's algorithm doesn't possesses our intelligence and from a technological point of view, it can't know that is not true. The whole point is that someone pushed the right buttons as mentioned before. The off side is that some uninformed people might really try this so called cure and get in trouble. Reality check, do you see such results in Google? Well, you don't because somewhere in their database is stored “herpes cure with Pepsi = bad”.

Somehow, it came through in the end or did it ? There is always reasonable doubt in things. Just like Matt Cutts SEOs that usually split in two separative groups of discussion. It has always been like that and always shall be.

Author's Bio: 

I work as a SEO executive specialist for home removals London and other similarly associated websites. However that isn't what my graduand speciality, which would be Multimedia, Design and Communication. Right now I am studying Cisco Systems and Java programming language.