This article is about the latest penguin update that has brought changes in the rankings of many websites. SEO is in forms namely white, gray, black and rainbow colored SEO. It shows that web spammers are getting more places. However, what happened to these SEO forms after this Google update.
Webmasters, Online internet marketing companies and owners follow different strategies of SEO to get better position in SERPs. However, Google updates are to fight against spam and to ban low quality sites. Penguin is the single most sensible update from Google in the war against spam. This update has wiped out many spam filled blogs and websites. rnThese Google updates catch spam and improve the quality of websites. Now, it is much difficult to fool Google that has been the case in previous times. Duplicating blog content, republishing and poor quality links are of no use now. rnGoogle do not bear duplicate content and down your rankings if find any such blog or website.
So, what need to do now? Focus on the quality content and quality links to get high rank in Google. Avoid spam links and provide more natural and related, up to date content to your visitors. A deeper analysis shows that previous was in the form of Google updates are just to down irrelevant content, and to bring up only the quality.
This update mostly affected small businesses and save the websites having 20,000 spammy links because Google thinks these are the giant businesses as have high number of links. On the other hand, small businesses are being cluttered and down as they have penalized and deindexed.
Another issue of Google’s update is to solve the problem of overly spun articles. Google is trying to remove the garbage from the web, as they love fresh content. This is the reason of downgrading back links that are spammy or of low quality and unnatural. If your links are paid then Google, also consider them spam and do not give them importance.
Here is some information about Joe who has a great passion of household maintenance. This compels him to make his own local business and his own website. He finds that fresh weekly content got remarkable high ranking in SERPs. He started blog writing about cathodes, conductors, faulty wiring and other similar things but with great honesty to stay fair with Google’s policies.
He also managed twitter, Facebook, and Google + along with fighting with competitors who places false reviews on his blog. On the other hand, Joe starts a second mortgage on the house and takes the services of a white-hat SEO company that works to rank high for main keywords on the first page of Google. Google’s penguin update hit it, Joe’s ranking dropped down, and he has no idea about the reason. Careful observation of back links let him know that ten thousands of back links were created overnight for which he was seriously penalized.