Here are the Mobile Marketing Trends of 2019!
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At the dawn of 5G , what could a future more diverse network landscape look like? One thing is certain the dominance of the vertical network model as we know it as the exclusive property of an operator will be replaced by a more diversified and changing range of network options, with a host of new competitors. Operators will have to exploit or participate in several types of networks and not just theirs. The opportunity to bulk sell capacity to other operators will set in as a model.

[According to a April 2018 report from Counterpoint Research, 5G smartphone shipments are expected to grow by 255% by 2021, reaching 110 million units.]

2019 primer 5G, this is a once-a-decade upgrade of our wireless systems, which will also reach mobile phone users within a few months but not that, this will also affect many other types of devices, including industrial robots, security cameras, drones and cars that exchange traffic data, urban areas etc ... In any case download speeds of up to 4.5 GB per second in 5G are already tested, but we should see average initial speeds of about 1.4 gigabits. That's about 20 times faster than 4G. Qualcomm announces the download of a movie in 17 seconds with the 5G, against six minutes for the 4G.But the revolution is in the latency! 5G technology, which uses newer network technology, was designed to reduce latency to a few milliseconds. It has also been designed to deliver signals more reliably than previous cellular networks.

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35% of all smartphones will be delivered in 2020 with Machine Learning and AI in chipsets. Users do not even realize how much artificial intelligence plays an important role in battery performance and longevity. Artificial intelligence algorithms monitor your activity and usage, which prevents applications from running in the background, reducing power consumption and preventing your RAM from being overloaded, so it can run applications quickly at any time.

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Apple repositioned the tablet , the new model was introduced as a new way to use a tablet. Since 2010, the iPad occupies an intermediate position between the phone and the computer. Its 10-inch screen, displaying an interface similar to that of an iPhone, was a real change compared to bulky laptops and phones with small screens. But since then, phones have become larger and laptops more convenient. Apple recognizes that its initial advantage has disappeared, so it has added features such as a keyboard and a stylus to bring new benefits for more professional use cases.

But in 2017, worldwide sales of tablets and computers reached 164 million and 256 million euros respectively. Both sectors recorded a decline in sales, but the tablets did not continue their meteoric trajectory observed three years earlier. Sales are expected to reach 134 million tablets and 250 million computers by 2022. Tablet sales are falling, while computer sales have been surprisingly resilient. Experts predict that the next big change will come when support for Windows 7 stops in January 2020, forcing many users to turn to this market.

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China's incredible direction towards VR (Virtual Reality) is a long-term project run by the state itself. A roadmap has been defined, 2020 will see the day of several industrial technology innovation centers to create key technological innovations that will enable significant advances, creating a lot of reproducible and evolving results. Synergy between industry, academia and research to promote research on basic theories, common technologies and applied technologies related to virtual reality will be strengthened. By 2025, the global power of the virtual reality sector in China will be on the world stage, with mastering the main patents and standards of virtual reality,

The technological challenges are many, one of them and developing a user-friendly optical system to solve the vertigo caused by convergence adjustment conflicts and the poor quality of the image is also on the agenda. Accelerate the industrialization of micro-display technologies, such as silicon-based organic light-emitting diodes (OLEDoS), micro-LEDs (micro-LEDs) and illuminated field displays, and promote eye-close display high resolution and low latency. Low power consumption, wide viewing angle, variable depth of field, thin and light, etc ... Source

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Urban transport is at the very beginning of a structural change towards shared or rented access models and autonomous vehicles. The carpool model developed by Uber continues to encourage new competing platforms and greater consumer buy-in. Low-speed electric vehicles (LSEVs) are an emerging category created by Bird and Lime in the form of scooters and bicycles. Autonomous vehicles will reach commercial deployments for logistical use cases within three to five years, potentially earlier. How will the next 10 years unfold? The main challenges are the modernization of buildings, roads and street furniture.

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With eSIM Your smartphone will soon no longer need a physical SIM card! As a result of the unbundling process, operators could be pushed out of the value chain. And we are likely to be surprised by the reactivity (Anticipation) GAFA on the subject. According to a report from MarketsandMarkets, the eSIM market is expected to grow from $ 253.8 million in 2018 to $ 978.3 million in 2023. Beecham Research says the adoption and deployment of eSIM in the sector will lead to a 34% higher market growth in the mobile sector by 2020.

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Edge Computing is for both 5G and IoT.While 5G reduces network latency, which means data can travel faster between servers and devices, the edge supports processing needs. This technology allows data to be processed closer to the source device, making it easier to operate IoT devices on the fly. Experts expect 2019 to realistically implement technology in smart cities, driverless cars, etc. As the 5G improves the network, the edge should increase the value provided by 5G. For example, a thermostat knows how to adjust the temperature at a certain time, an Alexa device tells you the weather forecast for the day. The challenge is to process this data instantly and know how to make a decision!

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The global banking and mobile payments industry is huge and deals with over a billion dollars a day in 2017. Latin America and sub-Saharan Africa in particular have seen widespread adoption of mobile payments due to financial exclusion. In Sub-Saharan Africa, one of the most promising regions for mobile money use, 21% of residents currently had a mobile money account in 2017, double what it was in 2014. The global volume of mobile payments will increase by 60% over the next two years. PSD2 is a European Union regulatory directive aimed at increasing competition in the European payments industry, soliciting the participation of non-banks in the sector and protecting users of payment solutions. Source

# 4 Innovations

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Last September, a report by the Capgemini Research Institute revealed that 82% of companies that applied the AR / VR had found that the technology was meeting or exceeded their expectations. IDC predicts the industry will reach $ 143 billion by 2020. Here are the main challenges of developing augmented reality mobile applications.

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Foldable phones are finally moving from the concept phase to the commercial launch. They consist of organic light-emitting diode (OLED) panels with higher plastic substrates, which allows them to be bent without being damaged.

The foldable phone from US-based display manufacturer RoyPa Corp., FlexPai, has already arrived in some markets, while Samsung's unnamed folding phone is expected for next year. DJ Koh, president and CEO of Samsung smartphones, announced that they would make one million units. LG is also expected to display a foldable phone next year. Meanwhile, Apple, Nokia, Lenovo and Huawei have also been working on foldable phones.

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Advances in machine learning (ML) and natural language processing (NLP) have made conversations with voice assistants less frustrating. They gradually understand the context and the intentions of people. The voice recognition market is expected to grow from $ 1.1 billion in 2017 to $ 6.9 billion by 2025. Thanks to the support of voice assistants in all kinds of gadgets, users will no longer have to rely on physical remotes. According to a study by Capgemini, 24% of respondents prefer to use a voice assistant than to visit a website.


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Smartphone manufacturers are pushing the experience to the next level by deploying numerous sensors and software. The Huawei Mate 20 Pro and P20 Pro have three cameras in the back, the Samsung Galaxy A9 has four and Nokia would work on a phone with five cameras.

According to a report released in August 2018 by Counterpoint Research, 42% of all smartphones sold in July 2018 had a double or triple camera in the back. Samsung said that 10% of its phones that will be launched in 2019 will have three cameras. All these hardware additions are improved using software implementations. Artificial Intelligence (AI) and ML (ML) algorithms illustrate the early stages of digital photography. Companies form their algorithms by showing them millions of images. They then use this knowledge to artificially enhance the photos you take. The end goal is to completely eliminate multiple lenses and we will probably take a step closer to that in 2019.

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The Google Pixel 3 and Pixel 3XL were probably the only high-end smartphones from 2018 to stay on a single rear camera. This is the perfect example of the collaboration between software and hardware.

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The smartphone camera will be upgraded to accommodate long distance 3D sensors which should transform mobile photography as we know it. Researchers estimate that 64% of all smartphones delivered in 2020 will have advanced facial recognition systems composed of multiple 3D sensors

A report from Bloomberg indicates that Sony has confirmed that Apple will integrate a long-range 3D camera in the iPhone 2019. With this technology integrated with the next generation of iPhones, it is possible to transform photography, security and games The report goes on to say that Sony will begin mass-producing the 3D Sensors for the front and back cameras at the end of the summer to meet the demand. Apple has shown an interest in using this technology and Sony will be ready to use these modules by the production of the next iPhone.

Sony's 3D cameras use "Time of Flight" technology. It sends invisible laser pulses and measures the time that has elapsed before they bounce to create detailed 3D models of objects up to five meters. The uses of this technology are very extensive and, in terms of photography, the focus can be made instantly, as is the tracking of objects, even in dimly lit environments. As far as security is concerned, 3D cameras can be used for high-quality mapping and unlocking of the face. This will reduce the need for the multi-sensor matrix currently used by Apple for its Face ID technology. Finally, this implantation will be used to shrink the notch, or even have the possibility to remove it completely. The 3D camera can also be used for mapping rooms for AR and virtual reality. It also has interactive features in which a user's hands can be used to manipulate a gaming environment.

Author's Bio: 

Angelina is a contributor at The Independent.