What Color is your Parachute has been a favorite "how to" for job seekers for many years with many reprints. It is written in an entertaining and kind of wise-ass manner that is really fun to read. That said, one of its continuing
dialogues focuses on the Hidden Job Market. "All ya do" is to call the company of your choice and ask for the head of marketing, or sales or finance department or whatever and then ask them if they have five minutes to share how that
particular company and office works. That is called the Informational Interview.

It is set forth as an easier way to get yourself in front of hiring decision makers.

First of all, let me ask you some questions: How many of you would feel comfortable calling the way Parachuts suggests? Would you be comfortable and confident? Would you know what to say? Do you have what it takes to
withstand the rejection? My guess is that some 90% (SWAG) of job seekers would feel very uncomfortable choosing this approach and therefore just wouldn't do it or would fail in the attempt. If that be so then why would authors focus on just 10% or so of the job seekers when there are so many more out there who need truly practical assistance?

Further, do you think for one minute that your target, Mr. or Ms. Executive is so naive as to not know what you are really about? Are they not fully aware
that you are seeking an interview by going through the back door? Of course they are...so don't be fooled for a minute and just as an aside, if you ever do succeed in setting up one of these meetings then do bring an appropriate resume
just in case it is asked for.

My bottom line on the Hidden Job Market at least as defined as the Informational Interview is just plain old hogwash for most.

Now that said, if you do want to find the hidden job market, try these three really easy and proven (by me) steps:

1. Every day, read newspapers and online articles about executives and managers being hired and/or promoted. Contact every one of them, offer congratulations and then offer them your special set of skills that could assist
them in their new duties. Does this work...you bet!

2. Again, read the local newspapers and online announcements and articles about new companies being formed or becoming corporations. Contact every one of these and offer your services to help them grow.

3. Attend or even join the local Chambers of Commerce and other business related groups and be prepared to attend all of their mixers. Bring a ton of your newly minted business cards and be prepared to shake hands and tell your job seeking story using your well practiced 30 second elevator speech and then exchange business cards. Make sure that you meet every one at the mixer. Once home, follow up 100% and if you get a "Sorry but I have no openings" response
then don't forget to ask if they can refer any business acquaintances and do a 100% follow up once again and so on.

Job hunting is an activity that is sure to test your mettle but you will feel sooooo good when the phone caller says: "Mr. Jones...when would you be available to come in to dissuss your compensation package and your start

Wishing you success in your job search

Paul Baskin
The Job Mentor

Author's Bio: 

Paul Baskin is the President and Founder of Grants To You (A nonprofit corporation formed to assist local charities with their grant related fund raising.) and the President and Founder of Job Search Job Find Job Get (A job strategic planning company formed to assist individuals with attaining their job finding goals). Paul retired from corporate life in 2001 and likes to keep himself busy supporting his community and helping others become more successful in their chosen profession through one-on-one consultations and speaking engagements.

Paul Baskin is known as The Job Mentor because he has spent a lifetime helping others become better critical thinkers in their approach to attaining their career goals and meeting their job search challenges.