Home Guidance friends of your fans on Facebook!

Many companies of all sizes have chosen to use Facebook to improve its brand image, and to extend their brand reach. These brands are mainly concerned with accumulating the highest total possible number of fans through "like". Brands need to be more aware of the importance of the friends of their own fans.

According to a new report by comScore and Facebook, marks the realization of Facebook marketing can experience great benefits friends pointing to his fans on Facebook. Some statistics of Facebook for you to consider:

• Facebook users spend 27% of the time newsfeeds navigation page.

• Microsoft Bing fan base is 1.7 million and the number of friends of the fans on the net is 232 million, which is over 130 times the size of your fan base!

• For all fans of the top 100 brand, an additional 34 friends fans can come from exposure to the fan.

The number of friends became fans of the brand impressions through friends of fans beyond the scope of the fans alone. In the case of companies like Starbucks and Bing, the amount is almost double. Southwest Airlines, for example, experiences 25% more impressions of the friends of fans. These are just some examples of companies that extend their brand reach through friends of his fans.

The Facebook newsfeed is a vital aspect of social media platform for branded consumer content. In May 2011, users spent more than a quarter of their time interacting with the Facebook news feed. This activity consists of 4% of total time online in the United States during that period. Facebook users are 40 to 150 times more likely to use branded content in the flow of news visit the company's actually a fan.

The difference between the consumption of branded content in the news feed front page of the mark may be exemplified by a comparison of page views in the pages of fans in the total number of exposures of the brand on Facebook. A large majority of the time users spent on the provision of news, rather than individual profile pages. The branded content impressions are an accurate portrayal of reality. However, the prevalence of consumption in the flow of news on the brand page still shows a marginal number of fans view the content of a mark in one week.

On average, 16% of the fans are made by branded content in a given week according to the analysis of Facebook. This is due to the fact that some fans miss the content if no order logged during periods when the marks are most active. Brands should focus on creating content that your fans would be willing to share. The sharing of fan will result in publications increasingly visible to friends of the fans through the provision of news, and ultimately help to further expand its brand reach.