Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start writing a booklet, wouldn't it?

That is all true, to a point. That point is marketing. Successful, easy, cohesive marketing is based on your level of enthusiasm about the topic you choose topic, and how it fits with the rest of your life. If your business is focused on one of those topics at the beginning of this article, then yes, write about it and do it as soon as you can. If your business is NOT focused on one of those topics, and you are writing about it because of the ready market you think you'll find, then you could be setting yourself up for conflict, chaos, and collisions.

What excites you in your business or any other part of your life where you spend a large portion of your time and effort? Notice how easily you talk about that interest of yours, probably to anyone who will listen and for as long as they'll listen. That interest may not have anything to do with food, kids, pets, money, health, and sex. You might be an expert on road safety, like one of my clients. Is that a real sexy topic? To many people, no, not even close.

Here is a different question. How do you feel about the results that client experienced, selling over a million copies of a booklet on road safety to agencies whose mission it is to educate the population about that topic? That's exactly what this client did. Or your interest could be about creating acoustically well-designed meeting rooms. A sexy topic? Not to many people. However, the meeting planners, architects, speakers, and many other related people and organizations have a huge interest in the topic and relish a tips booklet on the various aspects to consider.

You already have a magic bullet. You will find it by noticing what gets your juices going, what captures your attention, what prompts you to want to know more than you already know about the topic and how it relates to your everyday life. It's what drew you to the business you're in or the cause you support.

When writing a booklet about a topic near and dear to your heart, you will see ways to market the booklet popping up everywhere you look. There will be manufacturers, retailers, publications, and associations who will want thousands and hundreds of thousands of your booklet. Their universe could require literally millions of copies, and that is no exaggeration.

It will be easy to expand your product line because your clients and prospective clients will guide you with requests for different formats of your content and you will be excited about it. You will have so many choices on your plate that the challenge will then become what to do first from among all the possibilities. Will you create audio products or card decks or foreign language versions of the tips booklet you just wrote? What about an entire electronically-published product line on your topic?

So, what ARE the hot topics to write about? Food, kids, pets, money, health, and sex? Only if it's already a passionate part of your everyday business activities. Otherwise, you may have found you've got the magic bullet for the best topics for YOU to write about.

Take your topic to the next level with a step-by-step system so you can add to those hot topics out in the world.

© 2013, Paulette Ensign

Author's Bio: 

Paulette Ensign has personally sold over a million copies of her own tips booklet in several languages and formats without spending a penny on advertising. You can, too! For products and services to immediately support your success, go to