Other than enticing web visitors with your website design, your business website should present good interactive features for users that visit. While it’s true that professional web design is crucial, the functionality of the website is important to its success. Allow your web visitors to interact seamlessly with your business by creating a website that is loaded with easy to use attributes.

What customers expect from websites has changed considerably. Web visitors expect to go to a website that presents a certain level of interaction. Businesses now offer a multitude of features such as forums, videos and podcasts that can be added to any page of any type of website. Other popular functions are online applications and contact forms. These features are normally integrated into the website for ease of use and access for customers.

Creating an effective web existence is imperative for any company today and can be a great marketing tool if used effectively. Factors such as increased conversion rates and improved brand loyalty and recognition can be obtained by a producing a top-notch website design.

Interactive website design features that can be integrated into your website are:

Subscription to Newsletters

When you give your web visitors the option to subscribe to a newsletter not only are you offering valuable information about your company and its services/products; you are setting yourself up for direct marketing capabilities in the near future. Newsletters ask for the web visitors email address and permission to forward the newsletter to their email when it is ready. This system can also be automated and make it easier for your visitors to subscribe or unsubscribe at will.

Article Comments

Article comments from users are normally found on blogs even though they too can be integrated into your website. When web users are allowed to comment on an article, it gives your business the opportunity to accept feedback on your products and services offered. Although written articles if used correctly can be a great addition to your site, they should be added only to sections that are content relevant and should include tags and or keywords.

Blog Posts

If your business has a blog outside of your website you can choose to integrate 5-10 of the most recent posts of your blog on your main webpage. This will help build credibility to your business, particularly if your website and blog objectives are similar.

RSS Feeds

RSS is a normally utilized format for distributing web content. For your web visitors that use feed reader applications to access information on the internet, offering an RSS feed will make it simpler for visitors to subscribe to your updated website information by email. Also, content from your site can be shared on social media outlets such as Facebook and Twitter, which is free promotion for your business.

Bookmarking Social Accounts

Adding shortcuts on your website that can easily lead web visitors to your social media accounts (such as Facebook, LinkdIn, Twitter, ect.); is a stellar way to generate huge amounts of traffic and website promotion. Many social networks offer the availability to stream recent comments and posts directly onto your website no matter what type of web design you choose.

Good website design services will be able to decipher the needs and goals of your business and assist with adding the interactive features that will work well with your target audience.
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