Are you looking to grow your business and outpace your competition? In today’s technologically advanced world, the traditional business development approach might not be sufficient. In order to succeed, you need a plan and execution to beat your competition. Otherwise, all your hard work can go to waste.
“We know what we’re doing - we’ve succeeded before - let’s do what we know, and we’ll succeed again.”
Making decisions based on past experiences is natural, but it can also be misguiding at times. Such statements portray that you’re excited and confident about your product/service, and you wish to beat your competitors. But it shows something else as well.
This also shows that you’re arrogant and overconfident to think that the effort your competitors have put in will be of no use.
Every business wants to outpace the competition and become a market leader.

But how?

Your offerings should exceed customer expectations, and your business decisions should be future proof. In short, you need to add value to the lives of your customers. And, there is no better alternative than data to do so.
Companies like Facebook, Google, and Amazon are so successful only because they leverage data to their use. Their users generate data - they post something on social media or buy something online, and these companies utilize this information to increase their revenue.
Although it’s not necessary to be a big company in order to use data to increase revenue and outpace the competition. The latest technologies, like big data, artificial intelligence, cloud computing, and more, are becoming widely popular among startups as well. According to a report from Forrester’s in 2018, insights-driven companies grow more than 30% annually.
So what should companies do, and how should they become data-driven? Let’s have a look.

1. Predict New Market Trends First

The first step to outpace the competition is leveraging data to predict upcoming (even better, creating new) market trends. It is one of the best ways to win over the competition. You should analyze your customer’s social media activity, purchasing habits, browsing history, and market sentiment in general.
This way, you have concrete evidence that will eliminate the guesswork. You can then spot upcoming trends and go after them before anyone else. It will also help your business gain the first-mover advantage - boosting sales and creating loyal customers. Top companies are already leveraging data to predict future trends, building a marketing strategy around the results, and increasing their profits.

2. Use Data to Craft Emails

By analyzing your website’s data, you can monitor what the visitors are interested in, what products/services they spend their time on the most, and how often do they end up purchasing. Experts believe that website data is the key to beat the competition and create a league of your own.
The Meaningful Brands 2019 report by Havas Group gives great importance to data collection from the website - payments, purchases, returns, visits, and more. It also states that 81% of European brands could vanish if they do not use data to send relevant emails. Thus, businesses should focus on the importance of creating personalized emails and discounts.

3. Create New Products and Services

Another exciting way in which (big) data can be utilized is to create new products and services to beat the competition. Many businesses are already analyzing data to better understand the customers and create offerings that meet their expectations. For instance, CPA firm owners are using data to offer new and better services to businesses and build strong business relations.
Data analysis adds value to enterprises by giving them a better understanding of customer data and coming up with new business opportunities. If used correctly, there is no doubt that new products and services created by analyzing data will help businesses outpace their competition.

4. Make Faster Decisions

The lack of taking quick decisions is known as decision paralysis. It is a state where people take longer to come to a final decision. In general, it can slow down the entire business process. However, decision paralysis in day-to-day tasks can lead to lower productivity, eventually reducing your ability to stand against your competitors.
However, humans process visual data faster than textual data. By analyzing the data of their customers and creating a visual representation of the same, businesses have more power to understand business needs faster, leading to better and faster decisions.

5. Customize User Experience

More than they realize, users react better when they are offered a customized experience. Businesses should go beyond mentioning the users by their names; they should use data to track user behavior and offer a customized website experience. They can also use data to offer discounts on the products they need rather than promoting a general list.
Companies can use geographical data to offer relevant discounts to customers based on their location. For instance, if a user has moved from the southern part of the USA to New York, he or she will need a warm winter jacket. Brands can offer a personalized discount on winter clothing to such users, boost their sales, and outpace their competition.

Conclusion

There you have it; this explains how businesses can leverage data to beat their competition. Data analysis helps in predicting future trends and improving user experience. Companies that understand will stand firm in the market, and their competition will eliminate those who do not.

Author's Bio: 

Bhavleen is a writer at Ace Cloud Hosting – a leading hosting provider for tax software, with several years of experience in the cloud industry. She loves to research various technologies and has a firm grasp on topics like Accounting, ERP, VDI, and HIPAA.