Building relationships is a very effective strategy to increase sales for anybody who works online. The purpose of developing relationships is to build trust with others so they will feel more comfortable spending money with you. This approach does take a little more time but if done correctly it will definitely help increase sales which is the ultimate goal of anybody who works online, right?

Let's have a look at 5 ways in which this strategy helps erode buyers resistance helping to both build trust and profits as well!

Forget Pushy Tactics

Hard selling is one sure way to drive people away! Place your focus on them and their needs or interests and in this way you will be better able to engage them! At this point people are more incline to listen more closely to what you have to say which will help you to build trust with them!


Be crystal clear as to what you do and why since you do not want to deliberately mislead anybody otherwise. Remember it takes time to develop relationships and you do not want to jeopardize your efforts by being less than truthful. This will help build your credibility which is a valuable asset for anybody who works online.


Ask people what it is they want and then supply them with it! By doing so you are also better able to gain their loyalty which will eventually help you to increase sales when you do make product offers.

Maintain an Open Forum

Allow for give and take so both you and your visitors can exchange thoughts, ideas and opinions. This helps to develop a community like atmosphere which most people tend to gravitate towards! The use of a blog is perfect for accomplishing this and which by the way is also a very effective marketing platform for anybody who works online!

Make Offers or Suggestions

After you build trust with others there is little need to utilize aggressive sales tactics. When promoting anything at all use a soft sell or subtle approach. You do not want to lose their loyalty by driving them away!

As low-tech as building relationships may seem in the high tech environment of the internet it is still one of the best ways to increase sales for anybody who works online! It is important to realize that as the number of businesses increase online so does buyer resistance. The best way to overcome this is to build trust with others and that starts with developing relationships! The 5 benefits of establishing relations are reviewed above and when done correctly will boost your marketing effectiveness and increase sales as well!

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For more tips about building relationships online and to also receive a free instructional manual that teaches valuable niche research techniques for your marketing needs simply visit: