How businesses are increasing market exposure by adding key product terms to TermWiki.com

TermWiki is the fastest growing social learning network, and in just one year has managed to accumulate over 2 million terms across more than 1300 different subjects. TermWiki’s members, both individuals and companies, use the website to find terms and translations, ask questions, and network with other users with similar interests. With daily site traffic numbering in the thousands, TermWiki is an excellent way to engage with customers as individuals and to increase market exposure through accessing a new channel of customers.

Some forward-looking business users are already creating their own accounts and defining terms important to their brand, such as their business name, key products, and key services. Clickgamer, the software developer of the popular Angry Birds game and brand, has already defined the game, added a photo to the term, and the username clearly belongs to the brand, which makes it easy to associate the term to the relevant company. If your company or products are about to be launched, you can also add them as a ‘term in the news’, which is prominently featured on the front page and seen by every user as soon as they visit TermWiki. These terms are also regularly mentioned on TermWiki’s Facebook and Twitter profiles, reaching even wider audiences, just by adding a simple ‘term in the news’ on TermWiki’s main page.

This is vital for Clickgamer, since adding a term to TermWiki means it is claimed by the original poster, and is claimed for free. By having a company name associated with industry keywords on a major site like TermWiki, a business’s profile will be boosted and can result in additional exposure for their brand since TermWiki’s terms are ranked highly on Google, Baidu, Yahoo and Bing. It’s also easy to add your URL to both your profile page and terms you have created, maximizing traffic flow to your own website.

As TermWiki is a multilingual site, it is highly likely that TermWiki’s community of users will take an original post and translate into as many languages as possible. For example, the term on Angry Birds above has been translated into ten languages already, which is a truly unique opportunity to spread the word about your brand, products or services all around the world. Translation tends to be quite a speedy process, and a collaborative one – with one user translating the article per language, really increasing business exposure to tens of languages and thousands of users.