Data is one of the most crucial resources within every business. But it’s certainly not a limited resource. As a matter of fact, data is one of the most expansive and complex resources that’s difficult to process and manage.

As a business expands, the amount of data it needs to integrate, analyze, and load will also grow. Organizations continue to add new, disparate systems as well as applications at a fast pace, which ultimately increases data volume. Now, the accelerating volume proves to be a big challenge for businesses, delaying value and revenue. Plus, without ready access to clean, accurate data, companies fail to gather the actionable insights they need to meet customers’ needs and deliver the value promised on time. 

One of the most effective ways companies can solve these problems is by using reimagined customer data integration technologies . Companies can leverage these solutions to manage their complex, bi-directional customer data in an easy, quick, and secure way. In the current disruptive times, companies have access to a wide variety of solutions to integrate voluminous, complex customer data streams at their disposal to address and deliver on the customers’ needs. That proves advantageous because unlocking the power of data gives organizations a competitive edge. 

This blog post discusses the importance and benefits of customer data integration solutions in detail. 

What Is Customer Data Integration? 

Customer data integration is a process of consolidating data from myriad data sources in order to provide a single view. It enables businesses to connect different data sources in a unified place. The process of data integration begins with the ingestion process and includes steps such as ETL mapping, transformation, data cleansing, etc. Obviously, a universal approach to data integration isn’t a reality. Albeit, data integration platforms include a few common elements. However, data integration platforms include a few common elements, and they encompass a series of data sources, the main server, and clients accessing data from the primary server. 

What Is Its Importance? 

Data integration platforms enable companies to implement new data connections in an easy, quick, secure way. Users can rely on pre-built application connectors, dashboards, shared templates, intuitive screens, and AI-data mapping to implement new data connections much more quickly. Ultimately, business users can analyze complex, bi-directional data streams to make informed decisions and deliver value. 

There are multiple use cases of data integration solutions. These solutions cater to a lot of industries, including retail, finance, healthcare, and more. By and large, organizations have come to an understanding that modern data integration solutions enable companies to unlock their data potential. When companies have all the required information in one place, they can identify and leverage actionable insights within it. Business users can garner insights and use the information to drive business operations and ultimately become easy to do business with. 

What Are the Its Benefits? 

Companies that rely on traditional data integration methods require IT teams to implement data connections with customers all by themselves. But that takes weeks or months of calendar time. Now, because IT takes time to perform initial onboarding and subsequent data integration steps, customers are forced to wait to connect with business users. For that reason, organizations take time to address the needs of customers and meet them. This makes customers unhappy and unsatisfied. Now, it’s unlikely that such happy customers will buy more products or services from the company, delaying revenue and value generation. In addition, because IT is busy performing data-driven operations, it struggles to drive other priority tasks. 

Fortunately, modern data integration solutions enable companies to overcome problems and savor a wide range of benefits for businesses of all sizes: 

Bring non-technical business users to the forefront: Self-service-powered data integration enables non-technical business users to create data connections in minutes instead of weeks or months. Users can execute data integration steps and therefore they can connect with new business customers easily, quickly, and smartly. 

Onboard customers 80 percent faster: Non-technical users can rely on these solutions to onboard customers up to 80 percent faster. They need to point and click through easy-to-navigate screens to implement new onboarding connections in minutes or hours instead of weeks or months. 

Free Up IT headcount: While non-technical users perform data-driven operations, IT becomes free to focus on other priority tasks. 

Create customers’ delight and satisfaction: Because business users can connect with customers much more quickly, they can deliver the value promised to them on time. As a result, companies feel delighted and happy and such happy customers are more likely to buy more products or services, generating new revenue streams for the business. 

Author's Bio: 

Chandra Shekhar is a product marketing enthusiast who likes to talk about business integration and how enterprises can gain a competitive edge by better customer data exchange. He has 10 years of experience in product marketing for SaaS companies.