Article

How Effective Are Daily Deals-Tried, Tested and Appreciated

Written by Kate Wilber

Topic: Business OpportunitiesPublished September 23, 2011
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Many opportunities can be opened by taking risks. When it comes to business, taking risks depends on the stakes. While big brands and businesses are strong enough to handle any kind of consequences, it gets tougher for small businesses. This is one of the reasons small businesses are reluctant about daily deals. Local daily deals, are in actuality safer than most promotional efforts your small business can invest in. They give you an open chance to weigh the pros and cons of a certain deal and calculate your prospective gains. Daily deals have helped many local businesses in a way they didn’t even expect. The numbers of local businesses that return to daily deals and group buying service after their first experience define the effectiveness of these deals. This is not something we are making up to lure you into these deals, the facts and figures speak for themselves. Tried and Tested rnA survey conducted by leading daily deal websites has confirmed that group buying and daily online deal sites are now the most effective marketing mediums, especially for local and small businesses. According to the survey, the following facts were revealed. More than 95 % of the merchants who used the services offered by daily deal sites have admitted that the service did bring them more customers. 80% of these merchants also said that the majority of the customers were new ones. 69% of merchants using the daily deal service are of the opinion that daily deal sites and deal of the day websites have yielded better results than any other marketing channel they have tried. 80% of merchants who used the service for the first time said that they would like to use daily deal sites again. Nearly 58% of the merchants were so satisfied with the results that said they will not be using the traditional advertising media including newspaper and yellow pages anymore. Appreciated and TrustedrnNaturally, the reason behind merchant’s satisfaction is customer’s appreciation and usage of these daily deals. Customers seek new opportunities to save money on shopping and eating out. Daily deals offer them instant and guaranteed discounts. A survey has also shown that 46% of users have subscribed to more than one daily deal site. This proves that they would grab as many opportunities as they can get. With daily deals and offers customers feel more secure in trying out new brands. This is because they see less risk in case of a bad experience. Studies show that 65% of new customers will return to your business if you manage to provide them with a satisfying experience. So, the numbers have spoken for themselves. Daily deals sites have proven to be more effective to the local merchants and small businesses as they have less risk, higher profits and greater customer satisfaction. If you own a small business and are interested in offering a daily deal for you business in your local area visit http://dailydealgiver.comrn

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About the Author

Kate Wilber is a small business marketing consultant specializing in affordable marketing strategies that work for local business. She is also the owner of several blogs related to business, marketing, and social media management. For more information on local business marketing and how Kate can help your business grow visit http://www.themarketingmomma.com