How Facebook Advertising Can Boost Your Online Marketing Campaign

These days, it is not uncommon for a business to have an active Facebook page, where fans can engage with their brand and be privy to the latest updates and news. But, as an online marketer, have you ever considered how advertising through Facebook can really give your campaign a boost?

The advertisements displayed down the right hand side of a user’s Facebook home page are actually cost per click ads that will include an image (of your logo, your product, whatever you want), a title, a URL and a short description of what it is you are selling. These advertisements are working for a huge amount of businesses, and here’s why:

• Search targeting feature allows online marketers to pinpoint potential customers through a user’s individual details, such as their age, interests, movies, location, and relationship status (as listed on their Facebook profile).
• Save advertising budget as you only pay when someone clicks on the advertisement. Not only is your brand gaining more exposure, you don’t have to pay for it all the time.
• More opportunities for ‘Likes’, as you can include a ‘Like’ button in the advertisement. If people like your offer, they may very well ‘Like’ your brand, allowing you to display other parts of your online marketing strategy to them through their newsfeed and wall.
• Cost effective, as advertisements through Facebook will cost somewhere between 80 cents and $1.20, which any online marketer will know is much cheaper than using other avenues, like Google Adwords.
• Present to the masses all at once, whilst still targeting the right people with your advertising. Facebook doesn’t operate off the premise that searchers know what they are looking for (hence why they display adds based on the user’s details).

Just placing a Facebook advertisement, however, is not all you will need to do to put a strong online marketing strategy in place. Rotate a series of advertisements on Facebook, each with different images and text, to help you determine what works for your brand and what doesn’t. Pick an offer carefully, as you are trying to attract click throughs.

With all the advantages that Facebook advertising offers your brand, it makes sense to include an ad or two as a part of your online marketing campaign. By ensuring that your campaign is strong and your ads cleverly planned, implementing advertising through Facebook can really give your online marketing the boost it needs.