How Furniture Stores Can Use Email Marketing

When it comes to marketing these days, those who operate furniture stores have their work cut out for them. Super stores such as Walmart and Target have cut into the business of furniture stores and made it possible for people to furnish a house the same place they pick up a quart of milk. In addition, specialty stores such as Staples have successfully targeted the office furniture market, thereby cutting off another once-steady revenue source for furniture store owners. And discount outlets such as Big Lots and Ocean State Job Lot offer good furniture at a reduced price, a difficult combination to overcome in trying economic times.

In addition, it’s tougher than ever these days for furniture stores to spread the word about what they offer—whether they are a large chain such as Bob’s Discount Furniture or Raymour and Flanigan or a Mom and Pop joint in a small town, furniture stores don’t have the advertising budget of the big box super stores and are finding it increasingly difficult to rely on newspapers to spread the message.

Fortunately, there is a solution as effective as it is inexpensive: Email marketing for furniture stores. Such a medium may have been unimaginable a generation ago, but for furniture stores, email marketing is the present as well as the future.

Email marketing for furniture stores will generate more new business and go a long way towards convincing customers to keep coming back. With fewer and fewer people scouring the newspaper for ads these days—and just about everyone preconditioned to ignoring commercials on television or fast-forwarding through them on the DVR—email marketing for furniture stores will ensure the message gets to whom it is intended: The consumers.

It’s more difficult to overlook an email than a commercial, so furniture stores need to utilize this means of communication. Let customers know about sales at the store as well as the latest arrivals in the stockroom. Are you offering a sale on discontinued or slightly worn furniture? Everyone’s searching for a bargain these days—sent out an email trumpeting these offers and you will tap into a group of people who are always eager to save some money.

The email marketing software required for such programs is inexpensive and easy to both implement and customize. You’ll want to include the company logo as well as contact information, so that people know they are getting a “real” email and not a piece of spam, and offer links to your website as well as a search function for the site. The more interactive the email marketing for furniture stores campaign is for the consumer, the more likely it is to be successful for the store.

Solicit email addresses before and after buying the email software by inviting customers to provide their email address, either in the actual store or with a prompt on the website.

Acting in a proactive manner with a predictable sending pattern—once per week, for example—will result in a successful implementation of email marketing for furniture stores. Begin your email marketing for furniture stores campaign by investing in email marketing software today!