Can you remember the time when viewing a website over your cellphone was nothing less than a struggle? Those too-small-to-read letters required you to squint and strain your eyes. Fortunately, in the year 2015, Google changed the way these websites operate on smartphones. Today, we can easily scroll through a website over phone in the same way as desktops. Mobile presence has become a mandatory requirement for ranking. However, this doesn’t mean that it can be designed hap-hazardly. A website needs to be responsive to attract audience and keep them engaged.

Any digital marketing company in Delhi will focus on the importance of a responsive website when designing one for your business. Here are some reasons for responsive website designs being a crucial aspect.


Maintaining different sites for non-mobile and mobile audiences can actually be an expensive task. With use of the responsive designs, website owners can save a lot by eliminating unnecessary costs. All you need to do is invest in just one site design that appeals to a range of visitors as well as devices. Creative agency in New Delhi helps you invest in a cost-effective option for creation of a responsive website.


With a responsive website design, you can easily make the changes in your website. You don’t have to bother about making two separate changes over multiple websites. This particular flexibility comes as a great advantage if you need a quick tweak in design or fix typo error in the site. You just have to get it done once. With help from digital marketing services in Delhi, you can easily get your website errors fixed while you handle your online business.

3-Enhanced User Experience:

Proper user experience is important for website owners. You want viewers to like the site & you surely want them to be easily understandable. This convinces them to purchase your product or services and come back every time they require the same. Something that is difficult to understand fails to generate proper ROI. No one likes to conduct business with a firm that isn’t professional. A responsive website is essentially your online portfolio. Keeping it professional ensures that businesses get a great experience while understanding exactly what you provide. With quicker scrolling, zooming, and content viewing option, you are sure to retain a lot of customers and clients.

4-SEO Gains:

SEO or Search Engine Optimization is the strategy used for a good boost in the search engine rankings by companies and businesses. The higher you are in the ladder, the better your business returns. A responsive design helps with SEO as Google prefers to rank websites that tend to be mobile-friendly. When combined with other crucial SEO factors, having a responsive website gives you the much needed boost for proper results over the search engine.

5-Easy Management:

Most businesses do not have much time at hand to regularly refresh or update their websites. However, instead of hiring any designer to cater to these needs, a responsive design makes way for you to get it done all by yourself. This is because changes with responsive designs are quick and easy.

Bottom Line

Responsive designs serve as a crucial factor for modern-day web strategy. If you would definitely want to save your time and money, make sure you hire a reputed digital marketing agency in Delhi. Digital marketing firms have experience and expertise to cater you everything that goes into the making of a responsive website.

Author's Bio: 

We are a buzzing digital / social media marketing company in delhi, India. Our team consists of experienced and hardworking social bees who breath and live digital. We combine our years of experience in creating integrated social solutions with creative output to generate a rich digital experience for our clients.