How Google's Page Rank Determines Search Engine Optimization

Some Internet search engines are configured to search for keywords through a website, then use a mathematical equation that is in the amount of time the keywords appears on the web page and factors in the location of the words key to determine the ranking of the website.

Other Internet search engines use a process that judges the amount of times a website is linked to other web pages to determine how a website ranks. The process of using links to determine search engine ranking is called link analysis.

Keyword searches and link analysis are part of a routine search engine optimizatio
Internet called search engines. Search engine optimization is the art and science of making a website attractive to search engines, the more attractive a website appears that the search engine to be located higher in searches and in the world internet searches ranking is everything.

In 2006 faced its last weeks, Google was the Internet browser that most Internet users preferred. Approximately fifty percent of the time that a consumer is directed to an Internet search engine for your needs turned to Google. Yahoo! was the second favorite.

Most of Google's popularity is attributed to their preferred form of search engine optimization, a trademarked program called Google PageRank. When PageRank was patented the patent was assigned to Stanford University.

PageRank was designed by Larry Page, (the name is a play on his name) and Sergey Brin when they were students at Stanford University as part of a research project they were working on Internet search engines.

PageRank algorithm is based on link analysis. PageRank is described as a link analysis algorithm that assigns a numerical weight to each individual element of a hyperlinked set of documents. The purpose is to measure its importance in relation to the whole. The numerical weight assigned to any item that is called PageRank of E. PR (E) is the denotation used.

PageRank operates on a system similar to a voting booth. Each time it finds a hyperlink to a web page, the PageRank that link as a vote that supports the website. The more pages that link to the page, the more votes to support the website receives. If PageRank comes across a website that has absolutely no link connecting it to another website, then do not give any vote at all.

Tests with a model like PageRank have shown that the system is not infallible.

The HITS algorithm is an alte
ative to the PageRank algorithm.

The powers of Google to look kindly on spamdexing. In 2005 Google designed and activated a program called nofollow, a program designed to allow webmasters and bloggers to create links that PageRank is ignored. The same system was also used to keep spamdexing to a minumum.

Google PageRank is designed to be a unit of measurement of eight. Google displays the PageRank of sites of value in each website directly beside each website it displays.

It is proposed that a version of PageRank should be used to replace ISI impact factor so that the quality of a journal citation can be determined.