No matter how beautiful your webpage look and no matter how excellent your content is, all this activity will be useless if your customers or target audience does not know in the first place. So, you need to make a website in such a way, that it will most accessible' in search engines which we have out there. Therefore, you need to increase the ranking of the webpage, and this ranking will only get increased by applying some techniques or skills which we usually call search engine optimization. It is a process of influencing the online visibility of a webpage or website in a search engine’s unpaid outcomes, which commonly referred to as earned, natural and organic results. As, in a majority of the cases, if a site frequently appears in the search results, then this phenomenon, eventually contributes in attracting more visitors from the users of the particular search engine. Hence, these visitors are the one which mainly converts into final customers.

What is Ecommerce SEO?

Ecommerce SEO is nothing but a customization of ecommerce website development and it is necessary while defining an online store. Therefore, online shopping is gaining massive popularity among the clients and in this manner influencing the idea of eCommerce item to page improvement’ considerably more obvious and compulsory.

Why is eCommerce SEO important?

There are many factors, which are needed in an e-commerce platform for achieving good results, such as social networks, help to influence the recommendations, that users receive from friends or acquaintances, which help to motivate the user to purchase a product or the service. However, in all the factors that are needed to achieve good results in electronic commerce are SEO which is nothing but search engine optimization, one should not miss if they want to have a presence on the Internet.

Below are the given advantages of SEO:

Better Business Scope

As per the search engine study, it states that SEO leads have a closer rate of 14.6% as compared to a 1.7% closer rate for outbound leads, such as print advertisements and any other form of search engine marketing. Therefore, the higher you rank in the search, the more conversions you will get.

User-Friendly Websites

SEO helps business owners to create faster, smother and user-friendlier website, where most of the people still think of the same old definition of SEO is only about search engine optimizing. However, today SEO is all about improving user experience too. It helps to improve your site in a well-structured, uncluttered, way so that a visitor can stay longer, thereby decreasing the bounce rate and increasing page views.

Build Brand Awareness

One of the significant benefits of getting a higher ranking on the SERPs is building brand awareness. So, when your Magento website development appears on the first page of a search engine like Yahoo, Bing, and Google’ your potential customer will trust your brand when they will search for a particular term rather than other awareness.

Better Conversion Rates

SEO optimized websites are fast, easy to read and surf; besides they are accessible to all kinds of devices, such as mobile and tablets. Therefore, sites that are easy to read and navigate are more likely to grab attention from your reader or visitors. That is, they are more likely to become your loyal subscriber, customers, and returning visitors.

Build Brand Awareness

High page ranking on Google relates to being a reputable company. In other words, if we say, people are more likely to trust and visit the website, only if it found near the top of the first page versus anything which found near the bottom. Therefore, SEO help to enhance the creativity of your business in several different ways such as link building, social engagement and content optimization to approach for building a successful website.

Low Cost, High Return of Investment

Tracking conversion and website traffic helps to increase in the ranking across all the search engines and social media platforms. So, analyzing this information can help you to refine your marketing campaign and also help to save resources, money and, time in the process. Henceforth, SEO is the most cost effective, long term marketing strategy for building awareness, increasing conversions and generating leads.

So, for wrapping up, SEO for an ecommerce is a significant part for generating visits to the websites and converting them into sales where it is tough but, not impossible. So, for the unique content ideas, internal lining structure to ecommerce SEO and link building techniques pull a full of opportunities. Henceforth, you need to identify your strategy and follow the same to make the most out of your Magento ecommerce development.

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Author's Bio: 

Vivek Ghai has over 18 years of experience in software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for few of them.