Today, the competition in the eCommerce industry is fierce, and business owners are keen towards making their websites the most fantastic ones for attracting and retaining more and more customers. The first name which comes to our mind when we look for the best platform to make this happen is Magento. It is the smartest choice any business can have for its eCommerce website development.

Using a trending and emerging platform for website development adds a plethora of state-of-the-art features to your eCommerce website. Moreover, the benefits and features offered by Magento make it the most preferred choice for online business owners.

Let’s have a look at the top five features Magento offers to make your eCommerce website the one-of-its-kind:

1. SEO Compatibility – Search Engine Optimization plays a pivotal role in the success of online businesses at present. Magento is an SEO friendly platform and comes with features like SEO friendly URLs, traffic management on the pages, landing page efficiency, indexing and many more. While developing a website in Magento, you can rest assured that you will have produced an SEO compatible eCommerce platform.

2. Enhanced Customer Support – Magento is the best companion when it comes to the eCommerce website development with excellent tools for customer support and assistance. Some of the customer support benefits offered by Magento includes:

a. Order Tracking
b. Shipping Functionalities
c. Resolving Payment Issues
d. Emergency Assistance

3. Cross-browser Support – It is yet another essential feature eCommerce websites need in the current working environment. Cross-browser support empowers the site to reach a significant number of potential customers and be available on a variety of devices. It helps improve the visibility and accessibility of the business by making it available on user’s convenient time and equipment of choice.

4. Multi-currency and Multi-language Support – The best thing eCommerce is you can buy your selection of products or services anytime anywhere from all over the world and get them delivered right at your doorstep. Hence, it makes it mandatory for online stores to offer multi-currency support and have product or service’s information in multiple languages.

Magento empowers the eCommerce website to cater to the needs of the varying customers by enabling the multi-currency and multi-language support for the site.

5. 360 Degree Website Management - Magento offers its users the features that allow managing the entire site through just one installation. The platform also has a provision to manage multiple locations simultaneously. Some of the attached benefits with Magento while it controls the entire web presence include:

• Customized Template Designs
• Fixed Tax Rates
• Relevant and Required Information Sharing

The cross-browser website development platform Magento has a pivotal role to play when it comes to custom website development for an eCommerce business. Its features and benefits offered are helping the online stores to take their business to the next level and cater to the needs of their customers effectively. Contact a Magento eCommerce development company today and get your eCommerce portal redefined or created from scratch to match the pace with the market.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. This blog is created to highlight the popularity of Magento for businesses.