As a mortal human being, we just cannot deny the importance of products we use in our daily life. I am a fan of relationship science and its related benefits, but for this time, I want to highlight the benefits of the tangible items around us. As we use them often, they are closest to us, sometimes closer to human beings around us. For most of the time, we are living with those items, things, or products and we seldom recognize their utility and company consciously or unconsciously.

Nowadays, many companies are modifying their logos and labeling their products in terms of emotional benefits such as a good friend, a nice fellow, the real company or so. They have recognized the fact that products give us time to share with, to deal with, to spend some time with and to enjoy with them. We sometimes only need that product around us. For example, many of us just cannot live without their Laptops, Mobile phones, Cameras, Tablets, Mp3s, LCD TVs, etc. They greatly depend on these items and cannot think of living without them!

To elaborate the concept, one can say that some products even complete our sense of self. They are a unique part of us. When we ignore them, we lack something. They can boost our self-esteem and can motivate us towards higher goals. For the men these products could carry another name for their self-esteem like a luxurious car, a powerful motorbike, or a stylish bicycle. For the women, such products might include a luxurious lipstick, a charming perfume, a glamorous haircut, or branded shoes. Women can feel better, high, positive, happy, satisfied and esteemed in the company of such products.

Arguably, we cannot afford all so we need to think about it what to choose and what to leave for future. The products we love from the core of the heart must be bought at our earliest opportunity; they will provide us with a great amount of self-esteem, confidence, balance, and fuel to demand happiness. The products we cannot afford must be revolving around charity shops or online offers. One should not ignore them if they are going to give him/her the real sense of pleasure and comfort.

Brand names are not fake indeed. When we choose the brand we like, we respond to our inner self and we feel good in return. When we ignore our choice and go for the low price, we leave our true instinct and go for a little regret. However, it does not mean that you spoil your budget and go for the brand names only. I mean to say that the brand you love, the brand you miss, and the brand you adore, you should not leave it at all to save a penny or so.

To conclude, leaving aside the financial limitations, we have plenty of items to choose from. For most of the time, we can go for the ordinary name and go to our favorite item at the same price or at a similar price range. When you encounter such a comparison in your heart, go for the favorite one. You will not only buy it, rather love to consume it, like to be with it, and it will boost your mood towards something new, creative and ingenious.
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Author's Bio: 

Mona Aeysha, PhD, is an Educational and Developmental Psychologist, have been working as a Teacher, Counselor and Researcher in several institutes of China, Pakistan and Cambodia. Her major areas of interest are: self –esteem, self-concept, conceptual psychology, belief psychology, self psychology, preferential psychology, cultural psychology and women psychology.
You are always welcome to contact her via email if you have any query in this regard.
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Dr Mona