One of the biggest challenges for printing companies like yourself is to make their business more efficient. Of course - you can use an alternative substrate or cheaper inks, and give free shipping but that will only reduce the production only a little.

Moreover, if your customers find a fall in the quality of the printed end-product, they will not take a minute to go elsewhere. As a sensible printer, you should always be on the lookout for current technologies and production practices that can make your business more cost-effective.

That’s where web-to-print technology enters the picture.

If you are not living under a rock, you will agree that W2P is one of the buzz creators in the printing industry. The technology enables consumers to log in online, personalize, place an order on customized print materials and checkout easily.

A survey by NAPL states almost 57% of printers attributed W2P technology for their thriving businesses. We know that it maximizes efficiencies and workflows, and helps printing companies focus on fostering long-lasting relationships with their customers.

Now, let us understand in detail how web-to-print technology ensures all of that:

1) Personalization reduces minimum orders

Consumers who are enthusiastic about materials, design, and the concept of DIY often find themselves using editing tools, found in web-to-print solutions, to create an end-product that is heavily personalized.

Unlike conventional methods of printing that require more massive minimum amounts of materials due to a huge setup cost and longer setup time, personalization enables printing of smaller runs much more effectively.

That also brings down the production cost of printing companies like yourself, and boosts the quality of print, and reduces wastage and energy. In a nutshell, W2P technology indirectly affects ground-level production and makes it more efficient. Isn’t it what you want?

2) Tracking orders and inventory is easier

W2P software helps you in comfortably accommodating your orders. You can view orders and their details, assign vendors for each order item, manage production status, create invoices or receipts, and make shipment records - all under a single roof.

Alternatively, W2P solutions give an overview of the number of orders that can be received in a certain period, and predict when a part of the inventory will go out of stock. The insight helps the printing companies in making adequate arrangements.

The good thing is you get all the information from a single admin panel without wasting any time or energy in real-time. That smoothens the workflow processes.

3) Production is automated and streamlined

Since web-to-print software gives a real-time overview of the orders placed, it makes easier for printers to automate multiple processes such as production scheduling, prepress and other procurement tasks that can help achieve savings of time, material and money.

You can even get a glance of the order intake, sales per customer, plate efficiency, print costs per square meter, and paper waste to make informed decisions about the business. Put - all of this is a bit difficult to achieve in a conventional setup.

4) Enables excellent customer support

Every business, in any domain, strives to give an impeccable technical and after-sales service to its customers. However, it is always not possible for every business to achieve such a high level of efficiency.

Web-To-Print software, on the other hand, helps increase customer satisfaction by enabling self-service and providing backend tools. The customer service reps will have access to the customer’s account and order details.

They can access saved designs, past purchases, and wish lists - anything that will help understand the nature of the problem of the customer better. Moreover, no customer wants to waste time in telling their problems. They want solutions quickly.

Many printing companies also offer live design assistance to make the artwork approval process faster and implement live chat systems to resolve queries more quickly.

Wrapping up: The right bespoke W2P solution matters

Businesses spend 1% to 3% of their annual earnings on printing, which means the print is in demand.

It is up to you provide excellent services without burning a hole in your pocket or affecting the processes negatively. That’s where you should implement a bespoke W2P solution for your printing business.

Many web-to-print software solutions in the market can be deployed within short turnaround time. However, the requirements of every business differ. Therefore, make sure you choose a product that is apt for fulfilling your conditions.

Do your market research and identify areas of problems that can be eliminated with web-to-print technology. Create a list of features you would want in your software, and then speak to vendors to finalize one.

Author's Bio: 

Amy Watson is professional expert at Design'N'Buy PrintCommerce Addons and Software research & Development. After getting more than 5 years of experience in web2print technology market segment & PrintCommerce product customization software, She found best interaction model about it. She really enjoys her success when she setup structure for start-up business by extending current model with highly reflective ROI model.