If you want to make it easy for your B2B buyers to browse, search and purchase products from your 
ecommerce store then incorporate PunchOut functionality into your business.

B2B buyers are the biggest source of revenue for any supplier. An easy way to attract and retain them is to implement 
punchout integrationAs a supplier, PunchOut equips you to confidently reach potential B2B customers for business.

As we all know, B2B buyers use a procurement software to keep a track of their purchasing process. PunchOut allows B2B buyers to make purchases from within the controlled environment of procurement software.


PunchOut Catalog - Why it is Needed?

Without leaving the procurement software, B2B buyers can access the supplier's ecommerce store and place orders. One of the biggest plus points of punchOut catalog is that it provides direct access to pre-approved contract catalog. B2B buyers can get access to contract products only.

PunchOut protocol is designed to ensure seamless flow of data between the buyer and the supplier over the Internet. PunchOut catalog is also sometimes referred to as PunchOut website as buyers are able to view an instance or subset of supplier's ecommerce site.

The PunchOut website isn't hosted on the buyer's infrastructure, it lies entirely on the supplier's side. The PunchOut catalog is managed completely by the PunchOut provider, hence as a supplier you don't have to worry about its maintenance.

As a supplier, if you want to add or remove products from your PunchOut catalog, it is handled efficiently by the provider himself.

From the user's point of view, no login credentials are required to start a PunchOut session. Once the buyer has logged into his procurement system all he has to do is click the PunchOut link to view the supplier's site.

Also, any modifications in PunchOut catalog are immediately visible to the buyer. The buyer doesn't have to reload catalog on his side to view updated content. The B2B buyer has real time access to any changes in PunchOut catalog.


PunchOut Catalog - Streamlines your Business

The CIF catalog for B2B transactions has always been a nightmare for buyers and suppliers alike. PunchOut streamlines the B2B processes, lowers procurement cost and completely eliminates maverick spending.

From the supplier's point of view, frequent changes in PunchOut catalog is a breeze. Unlike CIF catalog, you don't have to re-create the entire catalog to make changes.

As a supplier, if you are selling configuration products, PunchOut gives you the opportunity to display them. Unlike CIF catalog, you can show a range of product configurations on your PunchOut catalog and even provide options to let your buyers create their own configuration.


Offer B2C-like Shopping Experience

B2B buyers get an Amazon-like shopping experience by using PunchOut
Catalog integration. Buyers are happy to complete the entire purchasing process within the confines of their procurement system.

Buyers get access to a personalized catalog that has been designed and created according to their needs. In simple words, the PunchOut catalog content is customized as per the requirements of B2B customers.

PunchOut functionality is the best alternative to CIF catalog. Incorporating it into your business will resolve all the issues associated with CIF catalog. Most importantly, using PunchOut will eliminate the risk of losing large customers.

PunchOut feature has now become mandatory for getting business from B2B customers. Large clients show disinterest in suppliers that cannot PunchOut integration.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the eCommerce industry for more than 15 years, he has a good understanding of what it takes to make an eCommerce business successful