Site Update/or Google’s Freshness, or “fresher results”, update – as the name suggests (Site Updates )– was a big ranking algorithm change, building on the Caffeine update, which unrolled in June 2010.
When Google announced an algorithm change on November 3, 2011, impacting ~35 per cent of total searches (6-10 per cent of search results to a clear degree), that specialize in providing the user with ‘fresher, newer search results’, the SEO industry and content marketers alike stood up and took notice
Top 5 reasons why fresh content is vital for your Site website
Your website may be a unique identity over the web similar to the other website. Each fresh content in Site update or amount of change that you simply make on your “live” website plays a deciding role in its interaction with users and search engines.
However, a static website doesn’t have such frequent changes and is taken into account as a dead entity over the web by search engines. once you frequently do a site update your website with fresh content.
it acts as a source of the latest information by search engines for any user search query. Search engines will love you if you often update your website with fresh content.
Reasons why fresh content and frequently Site update are important?
Frequently indexing in site updates
This doesn’t mean that your website will have higher indexing with regular fresh content as a site update. But, if your content is going to be fresh more often and there’ll be more article postings and downloads on your website, search engines will index your site more frequently.
With frequent indexing in site update, your chances of getting higher indexing will automatically increase.
Web crawlers are employed by search engines to scan the entire database of websites over the web.
The indexing is completed by these web crawlers counting on the Google algorithms changes.
For instance, some factors that determine the indexing of a website can be-a factor in site update
Incoming fresh links to the web site
Quality and quantity of keywords used
Frequency of update on your site, etc
Each time you do site update your site with fresh content, the ranking of your website is impacted by the freshness of the added content.
Therefore, frequent updates with fresh content on your website also can increase your chances of improving ranking on search engines.
Remember that updating much new content isn’t the key. The key here is to fresh content update is critical for your website.
Stuffing your website with many contents all directly can penalize your website.
Google favours frequent updates in content
It is nothing new to say that Google is that the most used search engine. Google features a huge impact on how websites are made and designed.
Google has always loved the sites that keep it up updating their site with fresh content. So you want to update your website as often as possible.
Frequent changes- Changes, however, don’t mean that you simply keep it up making unnecessary changes or posts at every hour of the day. you’ll update your site once each day or a minimum of 2 to three times every week
Googlebot always looks for new or updated sites then indexes the fresh content on the Google search results. When your content is reliable and fresh, your chances of higher Google ranking increase with each update.
To get noticed, you’ll make changes to your content, or add a picture or video. the simplest way is to feature a blog section on your website and keep it up updating it with a fresh blog post that your viewers notice. Even a user discuss your blog is taken into account as updates to your page. Therefore, you ought to specialise in writing content that gets user attention.
As a sensible digital marketing strategy, you’ll update the newest industry news on your news sites. With every update of a news article on your website, another page is made and also indexed by Google.
Conclusion–Site Updates:
Many SEOs believe that website do site updates — and particularly when new content is added to the location — works a site-wide freshness factor.
Although Google has recently denied that they use “publishing frequency” in their algorithm.

Author's Bio: 

Lokesh Sharma is a Indian Computer Architect and Internet entrepreneur who is co-founder and CEO of PaceLab International Group. Lokesh has over 20 years of experience in Technology, building complex platforms and accelerating sales and growth through use of Technology.