It is the main entrance door, the great previous challenge of editorial marketing. A title with enough impact can arouse curiosity about its reading, but for this, there are no universal rules. Some readers are seduced by long titles, others who detest those that include questions or that contain numbers.

Title:
It is the main entrance door, the great previous challenge of editorial marketing. A title with enough impact can arouse curiosity about its reading, but for this, there are no universal rules. Some readers are seduced by long titles, others who detest those that include questions or that contain numbers.

Author:
A good experience with an author encourages you to read his new books, although the exact opposite may also happen. Except for a few privileged geniuses, literary production, like all human actions, can be irregular, so the reader chooses to seek information from other sources before reading a new book.

Editorial:
"Traduttore, traditore," says the Italian proverb. A good translation is not one that translates the original text word for word, but one that is capable of transmitting the essence of the work, the author's intention. Readers are increasingly demanding when choosing one or another edition depending on who has translated it. As an example: The stories of Edgar Allan Poe translated by Julio Cortázar or the work of Virginia Woolf translated by Jorge Luis Borges.

The translation:
"Traduttore, traditore," says the Italian proverb. A good translation is not one that translates the original text word for word, but one that is capable of transmitting the essence of the work, the author's intention. Readers are increasingly demanding when choosing one or another edition depending on who has translated it. As an example: The stories of Edgar Allan Poe translated by Julio Cortázar or the work of Virginia Woolf translated by Jorge Luis Borges.

The illustrations:
The illustrated book has transcended the children's audience and is becoming a great differential compared to the ebook. Currently, it is possible to read novel and poetry in beautifully illustrated editions, such as "Rebellion on the farm" in the Red Fox edition, "Alice in Wonderland ", by Edelvives or Paul Verlaine's " Poems" in the edition of Nordica. More and more readers are opting for these formats.

Friend's recommendation:
Many times we recognize in friends or acquaintances a taste similar to ours for certain genres and authors, which leads us to trust their criteria when choosing or discarding a book.

Literary reviews in the media:
To the usual review of literary critics of the traditional press and specialized magazines are now added those of the increasing number of literary blogs. The credibility in these is varied and the reader will be able to find from reviews with a high level of analysis, objectivity and information, to essentially emotional reviews with little foundation.

Advertising:
Apart from the great best-sellers and the bets of large publishers, there is also advertising linked to other media such as film and television for the adaptation of literary works that are increasing their diffusion.

Recommendation from your bookseller:
The degree of influence, in this case, depends on the knowledge that the bookseller has of the client and his reading habits, as well as on the trust that the bookseller has gained in the reader based on his successes. Without a doubt, a good recommendation brings joy and pleasure to both the reader and the bookseller and contributes to strengthening a relationship that can be lasting over time.

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Author's Bio: 

Beethy Chakma