Are you the hero when you present in front of people? Are you consistently chosen as the person to open minds and close deals? If you want to be the hero in your business, these 5 tips show you how.

In presentation skills training, experts explain exactly the difference between being the best and being the hero. This distinction eludes many professionals. But the distinction is critically important—if you want to achieve top results.

Being the best is something we learn in school. Who doesn’t want to get top grades, get recognition, and be at the top of the class? Yet, when you leave school and start working, being the best may not be your best bet.

Here’s why. Being the best shows that you’re smart, determined and know your subject back to front. But it doesn’t really show that you know what’s important when relating to customers.

Some customers may be put off with a slick, polished performance. They want someone who relates to their real-world problems. They will listen to a sales professional who talks their language—not talks over their heads.

It could be that in your best-intentions effort to be the best, you could be alienating customers.

That’s why it’s helpful to know which presentation skills you need to be a true hero.

Now, in fact…this is a bit of a play on words. And you’ll see why when you read these top 5 tips for effective sales communication.

1. Decide What’s Important
In sales communications, what’s truly important? Is it showing that you’re smart? Is it showing off all you know about your topic or subject matter expertise?

Not likely. When you have the opportunity to be in front of clients—in face or virtually—only one thing matters. Gaining their attention.

Focus your story, visuals, flow and examples on gaining, keeping and guiding their attention.

If you don’t have a clue how to do this, take a presentation skills training. If you have a big pitch coming up and don’t have time for a training, well…follow these core tips, and then take a training.

There simply is no replacement to learning the steps. Once you do, you’ll use them time and again, for years to come.

2. Make Your Customer The Hero
Hard as it may be to give up the spotlight, it is truly in your best interests. Your customer or prospect is the hero…not you.

In your planning, preparation and performance, keep this top of mind.

How can you highlight their interests? How can you appeal to their experience? How can you showcase their knowledge and insights?

Make your client the hero. That’s your job.

3. Select Your Focus
If you ever took a sales communication training, you know what’s next. Select your focus on benefits. Why is this so difficult for most sales professionals…even very experienced ones?

Most likely it’s because we spend all day every day reading about features from the marketing department. We talk to our colleagues and they’re all bouncy about the new features. If you aren’t getting out of the office park or corporate headquarters much…you’re most likely thinking in features.

4. Learn To Make On The Spot Decisions
Often the crucial moments in a sales presentation happen in front of clients. bE ready to make instant choices…and every one follows the same success formula.

It’s a one-two punch combining Tip 3 and Tip 4. Focus on customer benefits…do it on the spot.

If you follow this remedy, expect to see your conversations take off.

5. Keep It Simple
Finally...what is likely the single most important step. Keep your solution simple. Show simple pictures. Speak in simple plain English.

How simple? The simpler…the better.

If you’re serious about being a true sales hero, get in-depth presentation skills training. Start today. But for the rest of the day…use these 5 Tips to get better results in the calls on today’s calendar.

Author's Bio: 

Milly Sonneman is a recognized expert in visual language. She is the co-director of Presentation Storyboarding, a leading presentation training firm, and author of the popular guides: Beyond Words and Rainmaker Stories available on Amazon. Milly helps business professionals give winning presentations, through Email Marketing skills trainings at Presentation Storyboarding. You can find out more about our courses or contact Milly through our website at: