In the past few years, one of the most demanding skills out there was, and still is a content marketer. According to a survey done by SkilledUp, more than 50% of all businesses are planning to increase their content marketing spend this year, and hire more content marketers to. Yet most of them claim that they had a difficult time finding proper work force, for most content marketers lacked proper skills and falsely presented themselves. This is your opportunity, to step in and take charge. If you are willing to learn, evolve and become the top content marketer, here are the skills you will have to master in order to start from scratch.

Have passion for it

Passion is one of the things which you either have, or you do not. You cannot fake it. It is something that makes you create more powerful and engaging content, and it inspires the readers to keep on reading, to get closer to your life and story and more become more familiar with your brand. There is plenty of content out there, and all you have to do is write only, and ONLY about things you are passionate about. Everything else will range from bad to decent, for someone else with more passion than you will do it better. So a great way to start is creating a “list of three” (the things you love writing about, the things you would not mind writing about, the things you hate writing about).

Become an editor

Every great content marketer is also a great editor. This requires certain perception, and a great eye for details. It is not grammar and typos you are looking for; when creating a blog post for your readers, you need to make sure that they will understand what is written and that the text flow will be perfect. The sentence structure should not be too complicated, and the use of complicated tenses should be avoided unless you are trying to express your creativity or emphasize something. Every blog should be able to be read within 2 to 3 minutes, and in order for that to happen, you have to write and edit the content so that your readers can understand it while reading it.

Empathize with you readers

One of the most important skills you can develop while being a content marketer is to empathize with your audience and connect with them on a whole new level. Knowing what to provide for them and what they want to read will greatly increase your popularity and traffic. Also, if you are able to motivate them or engage them into certain actions, they will love you even more. Create more compelling content, with more clickable subject lines and engaging tasks and you will create a better user experience on your website.

Understand SEO and Inbound

In order to make sure that your content gets found by Google and other search engines, you need to understand SEO to the fullest, as well as inbound marketing. Capturing a relevant and engaging audience is your goal, and many powerful industries are paying top dollar for those who can achieve this. Learning how to connect with the industry influencers is among the most important things you can do to push your content’s reach. Remember that it is important that you keep an eye for Google updates and work accordingly, while always keeping this in mind- you are writing for people, not the search engines. Once you become an expert in this area and your blog starts getting popularity there is a high possibility that you might get contacted by agencies such as Online Marketing Gurus, for they are always in need of good content marketers so you do not have to worry about finding a job.

Becoming a content marketer can be a dream come true for many reasons: constant demand for quality content offers many job opportunities which lead to constant and stable income, great opportunities to rise in the ranks and improve your standing, and the ability to do what you love while making your living out of it.

Author's Bio: 

James D. Burbank has worked for years in traditional as well as online marketing. He has worked in Central Asia, Europe and Australasia in recent years.