How to Become Indispensable as a Marketing Employee

There is much more to marketing than just branding. Branding is the fun part of marketing, as it is usually pure imagination. As humans we both like to give input and like to shy away from extensive learning of new, complex and seemingly uninteresting topics, and branding can seem like an easy cheat there. After all, the Budweiser frogs were all imagination and they brought in revenue that is hard to imagine as a real, quantifiable number.

Of course, for every trio of amusing amphibians, there are 500 failures that only get brief, yet highly negative coverage on CNBC and Fox following the Superbowl. Remember Salesgenie’s 2008 Superbowl ad? Hopefully you don’t, for Salesgenie’s sake.

It’s the brave who become the well-rounded marketing employees, and therefore the most indispensable members of an organization. And it’s the versatile marketing pro who, regardless of age, quickly marches to a $100,000+ yearly salary.

Below, you will find a few aspects that every marketing professional should learn in order to increase job stability, management satisfaction, self satisfaction, and of course monetary gain.

Know How to Maintain, Grow and Program the Company Blog and Website

Companies have recently become obsessed with having a blog attached to their website, as well as video and other site add-ons. These extras may or may not attract the visitor after hitting the main site, but regardless will catch the virtual eye of the search engines and could increase a site’s bounce rate all the to its page rank.

Be Able to Implement Social Media Initiatives

Although things like LinkedIn and Facebook cannot be relied upon for steady revenue, most employers, without any evidence, seem to believe the polar opposite. As an employee, you can capitalize on this infatuation within LinedIn, Facebook and Twitter buttons even with minor additional learning.

Understand Analytics

To complement how lucrative your creativity and marketing persuasion techniques are, learning basic analytics is crucial to your climbing to a salary that mirrors the executives of the firm.

This is especially true when working for a media company or any firm selling directly to the consumer, as creative marketing may pique the interest of the consumer, but the money-maker is in learning how to control the mice once they are in the maze and tweaking a campaign accordingly.

The average American consumer may be just as intelligent as the mice (if not a little behind), but the demand for eating cheese is not heavily contingent of the economy.

Know How to Sell

Learning sales is all about repetition. Extensive study of consultative selling is not needed (if anything, negotiation is much more important), nor are any further academic endeavors. Selling is about repetition and learning what works and what business development tactics lead right to the perpetual answering machine of a prospect.