It is often assumed that working for yourself and setting up a home business is easy as you can work at your own pace. Although this is occasionally true, more often then not running your own business takes considerable time and effort to be successful. Perhaps one of the main obstacles that people face is finding customers and making sure that they have a regular stream of work.

It is for this reason that establishing a client base is so important. By doing this you should be able to find people who require your services on a more regular basis as well as having people who you can contact when you need work. In some cases you may find that regular clients who are impressed with what you do will recommend you to others, which is a great way to really establish yourself and your business. However remember that creating a client base can take time and you will need to carry out a great deal of marketing and promotions initially.

1.Your Business Profile

Once you have started your home business it is vital that you think about your profile and how you will portray yourself to others. In this way you can successfully market yourself to your customer base and provide them with information on what you do.

Try to find ways in which you can reach out to potential customers. Some ways in which you can do this include using forums and websites that are relevant to your business or creating a blog to show people what you do. In this way you can hope to spread the word of your home business to those who would be most interested.

2.Maintain Your Profile

Once you have work coming in you will need to be sure that everything you produce is of an excellent standard. In this way you will be able to maintain as well as hopefully expand your client base. Make sure that you keep to any deadlines you have been set and communicate regularly with your clients.

You may feel that once you have built up a small client base you can cease marketing; however this is not the case. It is possible that you could cut back a little but never take for granted the custom that you currently have. Be sure to carry on marketing and advertising your home business as much as possible to grow your business. You may like to offer promotions or discounts to existing customers to encourage them to use you again as well as to attract new.

Always keep in mind that completing every job with good feedback is the most important part of building up a client base. This means that you should be able to obtain repeat work as well as recommendations to help create a successful home business.

Author's Bio: 

Chris Jenkinson’s company Jenkinson & Associates Ltd provides marketing consultants to companies looking to grow their sales and profits.