How To Build Interest With Autoresponder Messages

If you are using your autoresponder to sell a product
or service, you must be very careful as to how you
approach your potential customer.
Few people like
a hard sale, and marketers have known for years
that in most cases,
a prospect must hear your
message an average of seven times before they will
make a purchase.
How do you accomplish this with
autoresponders?

It’s really quite simple, and in fact,
that autoresponders make getting the message to your
potential customers those seven times possible.

On the Internet, without the use of autoresponders,
you probably could not achieve that.
Too often, marketers make the mistake of literally slamming the potential customer
with a hard sales pitch with the first
autoresponder message, this won’t work.

You build interest slowly.
Start with an informative message,
a message that educates the reader in
some way on the topic that your product or service is related to.
At the bottom of the message,
include a link to the sales page for your product.
Use that first message to focus on the problem that your
product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or
service can solve a problem, and then with the next
message, ease into the benefits of your product,
giving the reader more actual information
with each and every message.
Your final message should be
the sale pitch, not your first one!
With each message, make sure that you are giving the
customer information pertaining to the topic,
free information!
This is what will keep them interested in what you have to say.

This type of marketing is an art.
It may take time to get it exactly right.
Use the examples that other
marketers have set for you.
Pay attention to the messages that you receive from other marketers.
Start a ‘swap’ file, and keep those messages.
Use some of the better sales copy for your own
autoresponder messages, just make sure that
yours doesn’t turn out to be an exact copy of
someone else’s sales message!

Remember not to start with a hard sale.
Build your potential customers interest.
Keep building on what the problem is, and how your product or service can
solve that problem or fill that need.
If you are doing this right, by the time the potential customer
reads the last message in that series, they will be
convinced enough to make a purchase!