How To...Create a Powerful Teleclass Description

If you use teleclasses to promote your courses, products or coaching services, you know that getting people interested in your class is essential. And the first exposure your potential clients have to your message is in your teleclass description. By putting some thought, along with tested and true marketing principles, into your description, you are more likely to attract your ideal client. Here are 5 easy steps to follow.nn(1) Target Practice

Have you defined your target market clearly? Of course, the biggest audience is best, but what you need for your teleclass to succeed is a message that speaks to your particular niche market.

Define your niche in very specific terms. Rather than “working mothers” go further into the market: “working mothers of children under the age of 6 who are feeling overwhelmed by the combination of work outside the home and family life”.

This will help you tailor your message to your specific target.nn(2) Speak to a Single Perso

Now that you have defined your target market, construct an image of a typical member of that group. Give your person a name, hair style, height, weight, etc. Make a “virtual target” complete with a name. Those who are visual learners will be able to do this quite easily, but it a great tool for writing your class description to have your target become as “real” as possible.nn(3) Create an Outline

Bullet points are the best thing since sliced bread when writing a teleclass description. Make an outline of the top 3 to 5 things that you want your target to learn during your class. Be excruciatingly clear and specific.

No detail is too small for the outline and no stone should go unturned here. This is the “meat” of your description so take your time with this and consider what you want to impart, and what you feel the target needs to hear.nn(4) Answer the Questions

Take the target’s place and make another outline of the top 3 to 5 things you think that your target would like to know about your teleclass subject. Consider all the angles from which your target may approach your teleclass.

If you know someone who is in your target, ask their opinion. Are you part of a message group that you could poll? Take this research and use it to your advantage.nn(5) Write Away!

Now that you have your outlines, use them to craft your description. Keep it short and sweet. An attention grabbing headline is a must as most people will decide within seconds whether to read on or move on. Tell them what they will learn and how it will help answer their questions or address their issues.

Make your description conversational. Avoid technical jargon to make your description easily readable. Make it concise, as most listing services have a word limit. Create an opening, body and end; you can use your opening as a teaser or summary on some listing sites.

Don’t forget that even the smallest things will impact your reputation as a teleclass leader. Be aware of your spelling, grammar and tone of voice. They all represent you to your target. Since your ultimate goal is to grow your practice, pay attention to the fundamentals that create your foundation.

Now put it out to the Universe, and let the people come.