Whether you need a Facebook account or page for personal use or marketing your business, you need to understand how this platform works. Facebook is a platform where people connect and develop relationships with other users and brands. But, for a Facebook account to serve its purpose effectively, it needs more followers. That’s why some people will do anything possible just to get Facebook followers. Nevertheless, you can create a successful account on Facebook and get followers without spending even a cent. Here’s a guide on how to create a successful Facebook account.

Create a Profile and a Page

The first step is to open an account by creating a profile. This entails providing the information required on the account creation page. Once you’ve filled out the required information, proceed to create a Facebook page. You have several options to consider depending on the purpose of the page. You can create a page for an online community, a business, a brand, or a public figure.
Facebook can also give you more options. For instance, you can be allowed to set up a Facebook page for a musician or a brand. Fill out the required information and provide a description. The name provided should reflect the business name. Ideally, provide all the information required to create a Facebook account, profile, and page. Don’t forget that the information you provide is what people will use to find you or your page. Therefore, make sure that it’s accurate.

Upload the Cover and Profile Picture

The profile picture you upload should be a nice portrait of you or your logo. For a business or company page, make sure that the picture represents your organization. A company logo is a great choice if you have a behind the scenes presence. But, if you’re your business face, you can use your picture.
Remember that consistency is important when it comes to creating a successful account on Facebook for business. Therefore, use a picture that people can identify with your presence on other platforms. For instance, you can use a memorable picture that you have on your website.
Unless you are rebranding or changing your business logo, this should be a static image. Being consistent with profile and cover photos will help repeat customers recognize your brand with ease. Nevertheless, you can bring in some creativity when it comes to the cover photo. For instance, you can use online tools to create an attention-grabbing image for the background.

To create an awesome cover photo:
• Use your brand’s color scheme
• Use a visual text
• Showcase the products you sell with a cover photo
• Use your customers’ photos

Choose Collaborators

If you have a team, assign them some official roles. Nevertheless, you can still do everything alone. Nevertheless, you can skip this role and make changes later. Some of the roles that you can assign your team members include a moderator, editor, analyst, and advertiser.
You can assign these roles in the settings. Choose the roles to assign your team members carefully. That’s because successful engagements with customers or clients require special personalities. Make sure that the people you assign specific roles are best-suited to perform them.

Send Requests and Create the First Post

Once you’ve set up a Facebook account, you will be prompted to send friendship requests to other users. You can do it right away by following the provided prompts. Alternatively, you can start posting and responding to friend requests from other users.
Get active by posting more often and engaging with the audience. Make sure that you post quality content on your Facebook account and page. That’s because the quality of the content you post will influence the success of your Facebook account and page. Set the tone of your account and page with the first posts.

The Bottom Line

By the third quarter of 2019, Facebook had more than 2.45 billion active monthly users. This makes it one of the most popular social networks. Follow the tips highlighted here to create a successful Facebook account and page for personal or business use.

Author's Bio: 

Linda has worked for more than eight years in the publishing industry, providing unique and varied writings. She has experience in successfully implementing PR strategies and organization, including events and meetings (congresses, industry symposiums, and training workshops).