How To Create A Successful Squidoo Lens

Google loves Squidoo. Squidoo pages get high rankings in the Google search results and are an excellent way of sharing news and topics of interest. It's also an extremely valuable way of getting a higher ranking on search engines in general, and can generate revenue and profits for your business if done correctly. If you are a complete beginner and never heard of Squidoo, this article will explain what is needed to create a successful Squidoo page.

What Is Squidoo?

Squidoo pages are called lenses. Each lens is a little like a blog post and is on a particular topic. On the main Squidoo page, you will see categories with the highest clicked articles under each one. You can also search on any topic you are looking for and you will be bought to the relevant page. Squidoo lenses tend to vary quite a bit in length as it depends on how niche your topic is. People who create these lenses are called lensemasters. When you create a lens, you add keywords to it which relate to what the content is about. This is what allows people to find your lenses by categorising them properly.

How To Make A Good Lens

1. Write up your content. It can be as long or as short as you like. Some people recommend 400 words and others will recommend at least 5000. Write as much as you feel is necessary and make it easy to read by removing any needless jargon.

2. Use pictures. Break up the monotony of words and add some images that are relevant to what you are talking about. Probably the best thing about Squidoo is that you don't need to know any HTML to add dynamic content.

3. Add modules carefully. A module is like a little subsection in the main lens. You can link to stuff you are selling on ebay or Amazon but don't overdo it. Link to other topics of interest as well that the reader might find interesting. Also, don't stick all the modules in one place. Add one with a link you feel might be relevant after a section on a certain subject.

4. Add a Guestbook at the bottom. This will give people the opportunity to provide feedback to you and other users and a well written article will get the recognition it deserves.

5. Add some interactivity. Squidoo gives you the option to set up polls, comment replies and can shape a lens. People will also return to visit in the future to see the fruits of their labour, which can draw more traffic to any links or sites you might have.

6. Add video where necessary. This is an extremely handy thing to use if you are reporting on film or games. You could link to Youtube videos directly and trailers for the topic in question, saving people the effort of looking themselves. Again, it just gets all the right information in the one place, making it easier for people to find what they are looking for.