Video marketing is an enticing choice for marketers for more than a few reasons. They are fun to make, garner the highest engagement than any other form of media along with driving conversions and bringing the return of investment like never before. Videos are like the holy grail of brands since they can use it to get their messages across effectively and target their customers on multiple platforms. Statistics suggest that 81 percent of the businesses out there use video marketing in one form or the other and this number has gone up from last year’s
63 percent.

For customers, videos are like the most favorite type of content that keeps them entertained along with helping them learn about anything they want in an effective manner. In fact, 6 out of 10 people will watch online videos over television. Research also suggests that by the year 2022 online videos will make up more than 82 percent of all Internet traffic, which is 15 percent higher than the figures of 2018.

Ever since the explosion of social media happened across the world, videos have found an entirely new platform for proliferation and expansion. Be it Facebook, Instagram or any other social media platform, all of them have videos flooded over. Since the customers love to watch them, it is raising a huge demand in the market, ultimately pushing brands to produce even more of them.

As amazing as video marketing sounds, it is challenging for brands to take it up because of the hassles involved. Most people think that creating marketing videos require a lot of money and resources. While this is also true, but if you knew the smart strategies and steps to ace video marketing, you could do it at a cost as less as $ 50. Don’t worry, we’ve got all figured out for you. Just start by focusing on your detailed video marketing strategy and create videos using a professional video maker like InVideo.

Start by Creating Content

Content is the backbone of your video marketing strategy, so make sure you do not go easy on it at any cost. Put your best efforts in creating high-quality content. If you’re looking for ideas, start by watching the kind of videos that your competitors are making.

Then, come up with fresh concepts and a compelling story. Remember that your customers will only watch your video when they find the first few seconds interesting.

Therefore start building a narrative early and don’t forget to introduce your brand in the first few seconds. Write your initial script and share it with people so that you can get more inputs and work upon making the script more meaningful.

Record or Add a Narration

Once your script is ready, it’s time to add a professional voice-over to your video. Make sure you have a decent microphone and a quiet place so that the recording takes place clearly.

If you have to keep on making more marketing videos, it is advisable to invest in a good microphone. Alternatively, you can also outsource narration at low costs. Use a free recording tool, since they are plenty available on the Internet.

Focus on the Visuals

Visuals can make or break your business. Before you form a list of all the visual elements you would be needing for your business, make sure that it perfectly aligns with the narrative of the story.

Vividly picture how each scene will play out and use professional video creators like InVideo to help you create easy visuals without investing a lot of costs. There are many visually appealing elements that you can use in a video such as doodles, scanned images, stock photos, etc.

Edit Your Video

One of the most important parts of creating a video is editing it. There are a lot of free video editing options available in the market, so you don’t need to spend your money on a video editor.

Using InVideo for editing your marketing videos/a> can help you get started without any knowledge of editing.

Add Music and Transition Effects

If you‘re adding music to your video, make sure it aligns with the theme and content of your brand.

Video editors already have a large library of licensed music that you can just download and start using in your video. Royalty-free music is usually available for as cheap as $5-10, so you need not worry about costs for the same.

Remember SEO and Publish

Don’t forget to make your videos SEO friendly with carefully drafted descriptions, attractive titles, and tagging. Find keywords that he specific to your niche and add them in the title, description, and others for greater searchability across Google and Youtube.

Create successful video campaigns without having to spend a lot of money on them. Just plan out a detailed video marketing strategy and use InVideo for the best results.

Detailed video marketing strategy - https://invideo.io/blog/video-marketing/

Author's Bio: 

Authority Blogger at Richa Tiwari and professional Freelance Writer.