HOW TO DRAW CLIENTS TO YOU LIKE A MAGNET

HOW TO DRAW CLIENTS TO YOU
LIKE A MAGNET

What is the MOST important thing you NEED in your business to make money? I think you will agree with me that it’s CLIENTS! CUSTOMERS!

Filling your business with customers is the No. 1 thing you need to do to become and remain successful! Client attraction reigns supreme among the many facets of your business. So, how can you draw clients TO you rather tha
CHASE them all the time? How can you get people to call you instead of always the other way around? What methods can you use to increase your client base?

THREE PRIMARY KEYS:

1. The very FIRST thing you must do is to "Know EXACTLY Who Your Client is". Not in a broad sense, but in the smallest, most minuscule, micro-dot way possible. What entrepreneurs tend to do is say they can help EVERYONE, and this is generally true; so they market to everyone. This, however, presents a problem. Others who recognize that they need to hone down their market to a smaller piece of the pie will section off a segment of society and call this their "target market". This is a good start but there is still a problem.

Let me ask you something: If you were in an archery competition and you wanted to WIN the game and score the most points, what is the ONLY part of that target you would be interested in hitting as you pull back the bow? …Right! The BULLS EYE! That's it! The bullseye is the only part of that target you are aiming for, and the more times you can hit it the better your chances of winning! In business, we need to do, what I call, "Bullseye Marketing" not "Target Marketing!" Many are afraid to limit their market to this degree because they are afraid of losing so much "other" business. But identifying your exact client or Bullseye Marketing IS No. 1. If you don't get No.1 right, you can't do No. 2!

2. The second most important thing is to "Create a Compelling Message." If you are trying to talk to too many markets at once, you are watering down your message. I always say, "If you try to talk to EVERYONE ... NOBODY hears you." In order to "speak the language" of a particular market, you have to talk about the exact things that RESONATE with them; with that particular group exclusively.

When you can craft your message so tight and specific that they RECOGNIZE THEMSELVES in your marketing piece; THEY will call YOU and say ... "I want to work with you!" or "I want your product!" Work on ONE market at a time; THEN move on.

3. The third thing that is critically important in assuring that potential clients will be DRAWN to you and actually call you first is “Differentiating Yourself in the Market Place!” "I'm a Business Coach!" "I'm a Business Coach!" "I'm a Business Coach!" how many business coaches are there in the market place today? "I'm a Mary Kay Consultant!" "I'm an Insurance Agent!" "I'm a Web Developer!" Shall I go on? Yes, all of us can seem so similar in the market place. What can YOU do so differently that will make people LOOK at you and TALK about you and be INTRIGUED by you and your services?

What if you looked up and saw a PURPLE COW among a herd of cows on the hillside? THAT's the one you will LOOK at and ask questions about, and be intrigued by and talk to others about! That needs to be YOU in the market place! You need to be like a PURPLE COW on the hillside! Be unique!
Give these three ideas some thought, and then put them to ACTION and watch what happens! You'll be drawing clients/customers in like you never have before! ... GUARANTEED!

Leanne Cannon
DREAM ACHIEVERS UNLIMITED
www.DreamAchieversUnlimted.com
704-236-6922