Most people think that to lose weight you have to deny yourself your favorite foods and stick to a rigid diet. On the contrary, one of the keys to permanent weight loss is learning how to eat everything you like, even “splurging” on the weekend, without gaining weight. This is not only possible, but it is absolutely necessary if you want to lose weight permanently.

I was overweight my whole life, over 300 lbs. and a miserable failure at diets and exercise plans. I had given up more times than you can count. Fortunately, I kept looking for an answer. After years of failure, at the age of thirty-three, I finally found the answer and lost 140 pounds at a steady pace. I’ve kept the weight off pretty easily for over twenty-five years now, and I eat everything I like. I don’t eat diet food and I don’t exercise like a health nut. I’m a Licensed Psychotherapist now, and I’ve helped thousands to succeed like I have. I’ve written a book about it too, The Anderson Method (Two Harbors Press, 2009).

The truth is that there are no “bad” foods or “bad” calories. Worked in properly, it’s all good! I eat everything I like, and I’ve learned how to go out to dinner, go to parties, go on vacation, and have drinks and desserts without gaining weight. Here’s why and how it works: If, over a month’s period of time, you’ve eaten fewer calories than you’ve burned in normal activities, regardless of what you’ve eaten and when you’ve eaten it, you’ll lose weight. You’ll lose weight even if you’ve eaten all your favorite foods, even if they are the things that the “diet experts” say you can’t eat. If you’ve been listening to diet nonsense on TV, in the magazines and in the lunch room, you may be skeptical of this, but this is science. It’s easy to verify at any university or college. But getting yourself to eat in a way to accomplish this is not a matter of will power or a lifetime of calorie counting. It’s a matter of retraining your brain. Success in permanent weight loss is the result of developing a new set of habits where you eat everything you like in the right amounts and frequencies, and it becomes habitual, automatic and “natural”. You’ve seen other people do it, those people who seem to eat just like you or worse and stay slim. You can do it too!

You see, your body doesn’t operate on a 24 hour schedule. A 5’4” woman needs an average of approximately 1800 calories per day and will not gain weight if she doesn’t exceed that. However, if she has habits where she averages that most of the time, and exceeds it only occasionally, which is very easy, she’ll get overweight and constantly gain weight! If you’re a normal American, this has probably been happening to you. But instead of thinking of it as a daily budget, think 12,600 calories per week. If you keep your weekdays at 1200, you’d have to eat more than 3800 calories per day on the weekends to gain weight! Keeping your weekdays austere gives you the ability to fit in anything without going “over budget”. A piece of cake is about 350 calories. A glass of wine is about 100. A normal serving of lasagna is about 500. If you think you can’t fit those things in on a day with a budget of 3800, we need to talk.

However, getting these new habits in place isn’t a matter of “will power” or “just making up your mind”. Will power and self discipline were never within my grasp before I discovered the methods I teach my clients, the methods I call Therapeutic Psychogenics. Reprogramming habits is the result of using these techniques, a scientific method. Once the habits are in place, we get a different result. We become and stay the weight we want to be. Now, we eat only our favorite foods. We waste no calories on mediocre food. Our “diet” includes every kind of meat, potatoes, pasta, sauce, wine, drinks and even desserts that you can think of, as long as they are good enough. We deny ourselves nothing. There is a way to “reprogram” your habits so the calories come out right, and it becomes automatic and habitual, even easy to maintain for many.

You don’t have to live a miserable life of diet food and torturous exercise to solve your weight problem. In fact, permanent weight loss is the result of learning a more pleasurable way of living that includes some of your most cherished foods and activities, a way of life that becomes habitual and normal for you. You can even become one of those infuriating people who seem to eat all the wrong ways and “have no problem”. Read my book and you’ll find out how. To find out more about my work and my book, go to

Author's Bio: 

William Anderson, MA, LMHC, is a licensed psychotherapist residing in Sarasota, Florida, specializing in weight control. He is the author of the revolutionary new weight loss self-help book, The Anderson Method (Two Harbors Press, 2009, $14.95), and he is training a growing network of licensed therapists in his successful weight loss program. Anderson developed his approach when, as a behavior therapist, he permanently lost 140 pounds over 25 years ago after 25 years of diet and exercise failure. More information can be obtained at