Being in the industry of Information Technology, it’s not unusual that IT companies are under continual demands on expanding more complex and sophisticated technological solutions. Plus, it’s even more challenging to carry out these solutions whilst handling price issues coupled with the nonstop competition not just locally, but also on a global scale.

With these challenges, lead generation for IT is clearly not an easy task. This process calls for both outstanding skills and experience to represent the chief players in the world of IT Consulting and Information Technology in general.

IT Lead Generation using telemarketing entails targeting key decision makers from the major IT solutions businesses and they include IT Directors, Chief Technology Officers, IT Managers, and other head honchos in the upper echelon of the IT industry as well as decision makers from various companies catering to IT Products and Services.

So how does telemarketing lead generation for IT works?

The outsourcing agency specializing in lead generation using outbound telemarketing makes use of list management. This includes data validation tools in order to monitor and confirm the entry in your business lists. Then, every company is phoned to verify everything stated there (zip codes, business contacts, email addresses, website data and then recover any misplaced detail—if there’s any). IT lead generation also involves the process of data cleansing to take away duplicate entries, dead leads, wrong addresses and numbers, and most especially those leads not matching the desired criteria you set.

Furthermore, so that to maximize your possibilities of receiving warm and hot leads, client profiling and client surveys by way of phone marketing are performed to update you on the newest changes happening within the organization. These processes are necessary to bring you closer to your marketing goals such as reaching the proper targets, eventually, following on closing the sale and substantial referrals.

In order to ensure a successful IT lead generation using marketing by phone, outsourcing services from a reputable b2b company provides you with the advantages of having in-house outbound telemarketing operations minus the operating expenses on facilities, training and not to mention paying for your employees’ benefits. In addition, another advantage of outsourcing outbound telemarketing is that it enables the business to increase to their resources rather than merely deplete them. Gradually, the company would be able to recover whatever costs they have paid for the outsourced services in the form of a considerable increase on their return on investment.

Author's Bio: 

Belinda Summers is an expert in lead generation and appointment setting. She helps various businesses particularly IT Consulting Services Provider generate their sales leads through telemarketing. Learn more about how she has helped IT companies at