In order to succeed, it is essential to build a strong social media presence so that your business can get the visibility and attention that it needs. Choose optimal networks to get started with, and you will witness a high social media engagement rate. It is crucial that you talk to your audience consistently so a relationship can be built up. Understanding their demographic, preferences, browsing patterns and interests can really boost your impact on and off social media.

Build Your Own Community-
Online communities can really add value to your content marketing and distribution efforts, chances are that your followers can become customers, which is why increasing your fans and followers can be of ultimate advantage when it comes to generating traffic and sales for your business. Increasing fans and followers does not mean buy them, many of the buyable followers are bots anyway, so can't and won't make your page any better. Instead, get them organically and through ads on the social platforms.

Post Valuable and Entertaining Content-
Content marketing through social media can yield great results. Post a range of content like text, videos, images and infographics to find out what your audience best responds to. Your business could have different kinds of customers from different backgrounds, so it's best to keep a wide range available even when you find you customers preferred type of content. Some may like text-based content while others could be more engaged by videos. It is not only about posting business content, you also need to develop a special relationship with them. You can do that by posting some other interesting things, apart from your business. Act like their friends to let them connect emotionally with you and do not shy from sharing posts from other people in your community.

Use Images-
Many of your online audience can easily get bored of text-based content, but you can grab their attention by distributing eye catching images. For instance, infographics can generate huge amounts of attention from people looking for useful content, as they easily point out what the posts are about. The average attention span today is 7 seconds, so trying to grab that with text alongside images can be hard, that's why I always suggest using images with embedded text rather than separating them.

(Please Note: This is a Extract from the Book Website Traffic Secrets Unlocked, You can claim a FREE PDF copy of this book from I Own All Copyright To This Book This Extract Can Only Be used With This Notice)

Author's Bio: 

Charlie Evans is a Entrepreneur who specialises in website development,
digital marketing and affiliate marketing. He is the founder of ECN Digital
Development and the creator of The Super Affiliate Challenge.

After being homeless and managing to escape lifelong poverty Charlie knew that he wanted to help others do the same. He believes that the best way to help someone is to give them the knowledge to help themselves, as the saying goes – “ if you give a man a fish he will eat for a day but if you teach a man to fish he will eat for a lifetime”.

To try and achieve this Charlie decided to start writing short books and creating online training to teach as many people as he could the techniques and strategies that helped change his life.