While we don’t want to admit it, we all make snap judgments based on people’s appearances alone. So of course, people do it for businesses in the way.
The same ideology applies to firms and prospective customers. They will judge you worthy of their hard earned money or not, based on their first impression of your appearance.
“Image is everything. You don’t spare any expense to create the right image. And word of mouth is critical. Once you get a good reputation, momentum will carry you.”
Haruki Murakami, Best-Selling Author

Trustworthiness is vital for all businesses to succeed. Professional logos help garner that much-needed trust factor and radiate professionalism to prospective buyers.
Competition is fierce, and you want to stand out and above your competitors. Excellent design can make that happen. Look into any phone book, or newspaper, and see all the competing businesses and how their logos either make them blend in or stand out. Be the one who stands out and gets the sales.
Your company logo is a vital part of building a visual symbol that represents your firm that people will come to distinguish as your brand. The design of your logo is a form of identity, or personality, of your business that communicates qualities about your venture. Design can speak volumes about your corporate culture and brand soul such as hipness, or environmentally frinedl7, or techy or natural.
That small picture, or graphic, will work very hard as a silent salesperson everywhere you use it – on business cards, brochures, and billboards. It is a bit like the “face” of your business to the public.
A good logo will make your company, and its mission, memorable. It can create that good first impression which could lead to a customer for life. Lots of logos have no words – but still you “read them.” Think of the Starbucks lady on your coffee cup – no words are needed and you know it is Starbucks Coffee Company. That is the power of a good logo.
Good logos are Interesting, attract customers and build sales.
Bad logos are confusing, weird or just plain ugly and lose sales
It is worth taking time and spending money to create a logo that will work well across all the advertising mediums such as online, printed brochures, newspaper ads, and videos.
Since your logo is the most important marketing message you have, it is wise to invest in a great designer such as those at 99 designs.
We recommend 99designs.com where hundreds of talented graphic artists all work together, in a crowdsourcing design contest, to build your very best logo.
In the past, you needed to go through an arduous and often frustrating process of hiring one designer and going through multiple rounds of designs to get a just OK logo design. Plus the costs would be upwards of $850

Not today within a week or less you get top quality design ideas, from 30 to 60+ different looks, to review, revise and tweak to the perfect logo design that reflects your individual business’s personality and values. And the cost is very affordable at starting at under $300!

Read our full review of 99designs logo design packages:


Author's Bio: 

Hello - I am a serial entrepreneur, after doing Time in corporate America, who has learned about what products and services really work well in business today. You can learn from my experience and my associates as we shop from the internet for tools, supplies and information to build our businesses and improve the lives of our family and ourselves.
My strongest belief is that the safest, most secure and most lucrative job you can have is owning your own business.

I learned this valuable lesson the hard way by investing time, energy and emotion into a corporate career only to be fired unceremoniously -when I dared think creatively outside the box. My entrepreneurial journey to starting my own business was first by necessity but then turned into a great blessing of prosperity and freedom. Graduating from the school of business hard knocks and learning how to start, manage, and then sell my business for over $1,000,000. Learned more about real life business this way that I learned in my four years at the NYU School of Business. Read my Quora profile here

Currently, I’m focusing my energies on this startup nation’s blog, and my marketing consulting practice for small businesses. This blog is my passion shared for the benefit of other hard-working business owners who want to learn about products, services, and software that can help them on their entrepreneurial journey from someone who has walked a mile in their shoes. My contribution to you is my, being in the trenches, real-life, business experience reviewing these products and information so you can make the best buying choice for your company. Other sites online host biased reviews by the product’s manufacturers or have general-type reporters writing only what the company wants you to read. Here at, Best4Businesses.com, we confidently believe in all the products recommended by its editors. In most cases, we have purchased the products, just as you the business owner would, and written an honest review of our findings – all of it the good, bad and the sometimes downright ugly!

My goal is to educate and empower the maximum number of people to start their businesses for their families prosperity, and our great nation’s economic future is fueled by our entrepreneurial spirit. In fact, this SBA Small Business Administration report states that “Once again, it was not large corporations driving this train, but entrepreneurs and small businesses powering us out of the greatest economic crisis since the Great Depression. Small businesses created nearly 2 million of the roughly 3 million private-sector jobs generated in 2014. More than 7 million of the 11 million jobs created during our recovery have been generated by startups and small enterprises.”

Every day I will be online searching for ways to help you meet your goals more quickly for your small business. One day it could be about accounting software, the next it could be a business guide or even a technology product. Additionally, a team of other passionate and enthusiastic business owners will be joining me to review items of which they have significant expertise such as online business ideas, manufacturing techniques, and retail store sales strategies.