“You’re ridin’ high in April, shot down in May.” –Frank Sinatra

If you are reading this you are likely in one now currently or are remembering a time when you were. The dreaded sales slump. It happens- even to the best of us. Sales can be a hero to zero business. The highs can be heavenly while the lows are at best bearable. When you find yourself in one, consider the 4 “R”s.

• Remind- Take a big breath. Remind yourself that you have been successful in the past. If you have been in sales for awhile, think back to a time when you were on a roll, in the zone, selling at your best. What was different about your attitude, energy, and activity? What were you feeling, focusing on, and driven toward? Strive to regain that energy and mindset.

“This too shall pass.” –Persian proverb

• Refocus- Set specific, measurable, achievable goals for the next 30 days. There are 2 types of goals to set: activity and outcome. You need both to increase the velocity of getting out of a slump. Activity goals address # of calls, presentations, networking meetings, referrals, etc you are committing to. Outcome goals address # of sales, $ amount and other relevant “bottom line” sales results. Yes, I know this is sales 101, but let me guess- you haven’t done it in awhile. Just do it.

“When you find yourself in a hole…, stop digging.” –Will Rogers

• Re-energize- get back in the gym, go for a run, listen to some of your favorite music. Get up earlier and focus on your goals. Turn off the TV- read and listen to inspirational, educational, or motivational material. Get around inspiring people. Buy yourself something pretty.

• Re-commit- This is more important than the first 3 combined (the first 3 tend to make this one easier). Decide what you are committed to and get to it.

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness… the moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. Boldness has genius, power and magic in it. Begin it now.” -Goethe

Pick yourself up, get back in the race, you’ll be “back on top in June.”

Happy Selling,
Doug Grady


Author's Bio: 

Doug Grady is President of High Achievers Network. For over 16 years, Doug has been engaging audiences from coast to coast with his wit and wisdom. Exciting, entertaining and enlightening are words invariably used to describe his unique seminars and workshops. He has been privileged to share the platform with legends Brian Tracy, Tom Hopkins, Tony Robbins, and Denis Waitley. As a business owner, professional speaker and musician, Doug is a jack of many trades and a master of one: helping you master yours. The companies he has trained include World Financial Group, Re/Max, Bank of America, and State Farm.

"Doug Grady gives you practical, proven ideas and methods you can use immediately, and he presents them in a fast-moving, entertaining and enjoyable style." -Brian Tracy, Author, Maximum Achievement

"Doug Grady has real world information that will make you listen, make you laugh, make you think, and make you money." -Jeffrey Gitomer, Author, The Sales Bible

“Although I just arrived during your opening song, I can't tell you how long it's been that I've felt so totally re-energized; it's almost like the ideas and contacts wouldn't stop so I could get to sleep. I have a notepad next to my bed and it was full for the first time the next morning!” -Kathy Bonner, Group Sales Manager Laguna Playhouse

Your Best Clients
How to FIND them and what to DO with them…

Business development can be boiled down into two critical components. How do we find bigger and better prospects and what do we do with them when we find them? This program will provide you solid, proven yet innovative strategies to turn your best prospects into your best clients. You will learn to augment standard selling strategies with non-traditional personal marketing and creative communication.

Discover how to:

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