Telling positive stories is one of the easiest and fastest ways to grow your business. With the right set of presentation skills, you can put a positive spin on just about anything.

I'm not kidding.

When you're planning your business presentation, look at the overall tone, specific words, and images that are building the total picture. Often you intend to sound positive, but in your heart, you don't believe it. This is bound to show up somewhere!

I often like to say, "every energy needs expression."

Are You Using a Positive Tone?

If you are feeling blue, fed up with the economy or angry with the clients who cut their budgets (and your services) this feeling is bound to come out somewhere.

This is why it's essential to work first on your attitude. It's not always easy. But when you get your core right, everything else is easier.

Once you've done this kind of mental surgery and found a positive spin that resonates to your roots, you are good to go. Then, focus on specific words and pictures.

Are You Using Specific Positive Words?

Examine the words on your slides, charts and handouts. Are they upbeat, short and positive? Are you describing benefits and detailed positive outcomes? Or are you all doom and gloom?

Some of the words choices you make may be subtle -- but have a noticeable effect.

For instance, if you are presenting about dentistry or tooth whitening.

Don't say: whiter teeth. Instead, say: sparkling smiles. See what a difference a few words make?

Think about your own presentation word choice. Then, experiment and test rigorously. The more you portray positive outlooks in your words, the more participants will buy in to what you are presenting.

Are You Showing Positive Pictures?

People like to see upbeat and happy images of other people. This is why smiling faces are more attractive than frowning ones. And in addition to attracting 'eye-balls' they also attract buyers.

Photos of smiling people act like magnets. They make people feel good. And simply put, people like to do business with people and companies that make them feel good.

Test this out for yourself.

Do you notice a difference in how clients respond when you show smiling photos? How about when you're smiling?

By the way: people can tell if you're smiling even if they can't see you. Just try it the next time you're on the phone or giving a virtual presentation.

Smile like you mean it. People will notice!

One of the best sources for presentation photos can be found at organization websites. When you are presenting to a specific company, look at their website and use photos of smiling people. These are often on the main page or annual report. These photos will be familiar, friendly and can help your audience feel at ease.

Put a positive spin on your presentation with upbeat tone, words and delivery. With a small focus on tone, words and pictures, you can expect to see a big improvement in your results.

Author's Bio: 

Milly Sonneman is a recognized expert in visual language. She is the co-director of Presentation Storyboarding, a leading presentation training firm, and author of the popular guides: Beyond Words and Rainmaker Stories available on Amazon. Milly helps business professionals give winning presentations, through online presentation skills trainings at Presentation Storyboarding. You can find out more about our courses or contact Milly through our website at: