How do I grow my business? And how do I get ahead of my competition? These are just some of the questions that entrepreneurs ask us every day, in this short article I present you with 5 tips that will allow you to answer both positively.

Let's accept it there will always be competition in your business. Be it direct or indirect, the competition will try to step on your feet to take away customers. But this is healthy. Healthy for you and your customers.

As a merchant, you need it to keep you innovating, looking for ways to compete legally and using attraction and retention strategies. Without it you would become vague and reactive and you would not give your maximum potential.

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As a customer, the competition favors you. You can stay where they treat you well, leave if they do not, compare prices, and seek better services, conveniences, better products and countless options where smart merchants take advantage so that you spend your money on them.

The serious mistake of us, the businessmen, is to believe that simply because we offer a product / service, nothing else has to be done and that it is enough to sell it to some customers / consumers, wait for them to come back and continue to sell them, especially if there is no competition close

Example: In my town there is a store where they sell beauty products. It's the only one in the town and to go and buy my hair dyes another I have to drive about 35 minutes. I have no choice, but the purchase process is tedious.

Yesterday I visited the premises and again the receptionist did not know what dye I bought the last time. I suggested that he write my name in a notebook, the name of the dye I used and the date of purchase. They also do not have a phone that can be called. They ran out of gel for my hair and I told them that with a phone I can call and find out if they have it, so I do not waste my time.

This is what I mean when we are reactive and we have no vision. And I do not want you to be like that, dear reader. I just want you to follow these 5 suggestions to grow your business and keep ahead of the competition, the current one or the one that will inevitably come.

1. Be clear about your vision

• Look to the future to know where you want to go.
• Stay tuned for trends reading articles, the newspaper, magazines and everything that concerns your field of business. Also from the economy to know what strategies you can implement so you do not have to complain about being stitched wrong (as many traders do).
• Listen carefully to your customers (if the one who bought the dye will listen ...).
• Have a clear vision of why you are in business to communicate it to your customers.

2. Put passion into what you do

• Serve your customers
• Listen to their needs.
• Ask them constantly to tell you how to improve.
• Send them thank you cards (by hand if possible).
• Smile, greet them, say good morning, thank you, come back soon, we value you.
3. Be willing to change and innovate

• Do not fall asleep so customers do not leave.
• Improve service, customer service.
• Improve the products or services.
• It offers conveniences, such as a web page, printed or electronic bulletins, better schedules, and so on.
• Stay alert to the competition. Study your movements to take advantage of it.

4. Looking to grow constantly

• Partner with other businesses to attract more customers.
• Join non-profit organizations
• Share your money to open the channel to receive more money.
• Support the community.
• Support other entrepreneurs.

And finally…

5. Love as a Golden Rule

It sounds old-fashioned, but love breeds love. You make it:

• Love yourself and your neighbor.
• Loving your loved ones
• Doing for others what you want them to do for you.
• Putting yourself in the shoes of the client.
• And blessing what you have as you slowly reach what you long for.

If you thought I was going to tell you how to crush the competition, you're wrong.

These universal rules that I just shared with you are the ones you really need to make your business flourish and stay ahead of your competitors. Because vision engenders passion. Passion attracts constant change. Change is the brother of growth. And love is what you need to visualize, to be passionate, change and grow. Your customers will not go to the competition. I promise you.

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