Contrary to popular belief, isn’t only the larger and more established organisations that need to focus on efficiency. Quite to the contrary, in fact, as it’s only by maximising performance and efficiency that most smaller businesses can hope to compete.

Which in turn means that if you are running even the tiniest of home businesses, you really could do with focusing on efficiency. Particularly if you are doing your best to balance a small business and your usual family/domestic duties at the same time. If you want to make a success of your business, it pays to consider how efficiency could be improved.

Here’s a quick rundown of a few tried and tested tips for taking home business efficiency to the next level:

Create A Routine

First and foremost, getting into some kind of routine is of the utmost importance. You need to handle your own business exactly as you would any other job with an established employer. That being, to allocate yourself certain working hours throughout the week – some kind of timetable you stick to religiously. The more you attempt to make things up as you go along schedule-wise, the more chaotic things will become and efficiency of your business will suffer as a result.

Outsource Marketing

For small business marketing to be effective, it needs two things. One being comprehensive expertise, the other being plenty of time and commitment. If you are currently running your home business as something of a solo venture, you should definitely consider outsourcing marketing requirements to a third-party provider. Believe it or not, doing so can often prove to be the most cost-effective approach by far. If you want the kind of marketing that works and delivers the best possible ROI, it’s worth getting in touch with the experts.

Stay Active

One of the biggest problems with working from home is the way in which it is common to fall into excessively sedentary habits. Given the fact that you only have to travel a few steps to and from work, you become so much more likely to forgo exercise and activity. Unfortunately, this is a sure-fire recipe for depleted motivation, lack of ambition and a general knock to business productivity. Once again therefore, the best advice is to ensure that a good amount of activity and exercise is included regularly in the schedule you draw up for yourself.


Always ensure that whatever space you allocate to your business duties at home, it is 100% separate and independent from the rest of your living spaces. Try as you might, you are never going to achieve optimum performance by working from a desk in the corner of your bedroom, or perhaps sitting on a couch where you then spend your evenings relaxing. For optimal performance at home, a degree of separation is required.


Last but not least, optimising small business performance at home means treating distractions in the same way any established organisation would. For example, it’s highly unlikely that if you were an employee of a larger business doing whatever it is you do, it would be permissible to watch television, chat on Facebook and generally give about 50% of your attention to your job. If you really want to focus on what you are doing to improve efficiency, minimising or eliminating distractions is a good place to start.

Author's Bio: 

Chris Jenkinson is a UK marketing consultant providing marketing support to businesses.