How to improve website visitor conversions with better lead generation forms

It seems that web site owners of all kinds are forever seeking more traffic to their sites in order to increase sales. However, it is often more important to focus on the visitors you already have, and work to improve enquiry conversion rates. There are many ways of achieving this goal, including clear and clear graphic design and an easy to find contact page. However, it is said by marketers that a well-designed lead generation form on your website can hugely improve website conversion rates at very little cost.

If you are a service provider, a healthcare practitioner, or you sell products which require pre-sales then you know how important your lead generation forms are, but have you thought about how to increase response rates, and turn more of your visitors into hot leads?

Many lead generation forms ask for the same basic details - name, address and contact details, and this can be very valuable if you are able to contact your prospect right away - but often you may receive the prospect email hours after submission. By that time, your prospect may have moved on to a competitor website, and contacted them. Perhaps therefore it would help if you were to create a more interactive lead generation form, designed to engage your visitors, to obtain much more information, and to create a relationship with them before you even call them back. This would enable you to have more information to hand when you called them back, and to understand their needs in more depth, allowing you to leapfrog the competition and position yourself as a specialist solution provider.

So it is worth rethinking your contact form to increase conversions. But why stop at simply adding more questions to your lead generation form? Why not create a truly interactive form; one which asks questions and delivers advice there and then, dependant on the answers given. Let your site ask the questions, accept responses into a form, and deliver automated advice – all without lifting a finger. You could even use the answers to direct the prospect to a particular page on your website that they may not have otherwise found. This method of contact can help convince your visitor that you can help, and can turn a warm lead into a red hot prospect.

If you truly want to convert more of your visitors into customers, then why not look again at your contact page- stop thinking of your website as a method of collecting contact details, and consider adding an interactive lead generation form in order to engage with visitors, ask questions, and return advice there and then- in short, turn your website contact form into a true 24/7 on-site salesperson.