Do you have a tendency to hold on to things in your business too long? Maybe it’s your team, staff or employees, maybe its programs that are no longer profitable. Holding on to things because they’re familiar or because it’s comfortable can get in the way of moving your business to the next level.
You have to resist the urge to hold on to things longer than you should. It’s easy to get into a routine and to start to just do things the way you’re used to doing them, because it’s the way you’ve always done it… not because you’re being conscious and aware and making the right decisions for your business or your life, or even because you’re looking at your business numbers, your return on investment or other numbers to see what they’re telling you.
A very wise mentor once said, “If you hire slowly, and fire quickly that’s a good thing.”
In some ways this is true, and if you apply that principle to the bigger picture of your business, it really makes a lot of sense. Make decisions in your business smartly and quickly, and then execute them. Then evaluate those decisions to determine if they worked or if they didn’t.
If they didn’t work, then tweak them and test again. Your business success is really about testing and measuring, and determining which things are working. If you’re doing something that’s working, do more of it, not less of it.
A lot of business owners have a tendency to stop doing the things that are working, and hold on to the things they’ve always done, instead of letting go of the things that aren’t profitable anymore. You can easily get stuck in the rut of what’s comfortable in your business (and in your life too).
Change can sometimes be uncomfortable, but you should be moving your business forward with profitable programs and services, even if it isn’t what you’ve always done. Stick with the things that are putting you in the forefront of your industry, things that other people aren’t even doing or haven’t caught up with yet.
Analyze what’s happening in your business, and make sure you’re on the cutting edge of things. Don’t hold on to the old stuff simply because it’s familiar and comfortable.
Cut the things out of your business that need to be cut out, and move on to the things that are working.
Branch out, try new things in your business, and keep doing them when they work and are profitable.
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.
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